CCTV News: Not long ago, the "first launch of Shanghai 3.0" policy was released to further optimize the global new product launch environment and attract domestic and foreign big brands to "grab the beach" for their debut. The initial economy is becoming a new engine for Shanghai to build an international consumer center city.

Zhangyuan, located in Jing'an District, Shanghai, has a history of more than 140 years. Today, it has attracted more than 30 domestic and foreign brands to open their "first stores" here. From the Centennial Shikumen to the first place of new products, Shanghai is defining new ways of consumption based on the first-time economy.

Since its renewal and opening in 2022, Zhang Yuan has become an "international brand arena", with an average of 1.5 "global new launches" every week, with an average daily passenger flow of 30,000. Recently, first-time shows from many international brands such as France and Japan have been staged one after another, and consumers are coming to "try out" in a constant stream.

Switching from "buy" to "earliest own", in order to let consumers "try out" first, Shanghai has been constantly refreshing its innovation speed. In Zhangyuan’s Shikumen, new international brands can complete bonded display, inspection and transactions in one-stop.

This Shikumen building located in Zhangyuan, Shanghai, is only the size of a milk tea shop, but it is "full of all organs". This is actually the smallest bonded warehouse in the central urban area of ​​Shanghai. Through smart cameras and the Internet of Things, it can achieve rapid customs clearance of imported exhibits. Consumers can watch the show today and pick up the goods tomorrow.

Now, the Nanjing West Road business district, including Zhang Yuan, gathers more than 2,000 well-known domestic and foreign brands. In addition to fashion brands, the animation IP also chose to debut here.

The 12-meter-high inflatable sculpture, coupled with the world's first cartoon, has ushered in its first exhibition in mainland China in recent days. Different special foods and special exhibition areas open an arbitrary door to the world of animation.

Opening "first store", creating its first exhibition, and making its first show. Nowadays, on average, there are 3 "first stores" meeting consumers in Shanghai every day, becoming a new engine for Shanghai to build an international consumer center city.