CCTV News (News Network): Since the beginning of this year, various places have promoted the initial economy according to local conditions and continued to stimulate new vitality for consumption.

This year, Shanghai upgraded and launched a number of measures to support the initial launch economy, and launched the first pilot pilot inspection facilitation measures for the first launch of imported consumer goods, and implemented a differentiated inspection model for imported goods such as first launch, first show, first exhibition, first store, etc. to improve customs clearance efficiency. From January to April this year, Shanghai added 301 new first stores, of which 15.95% of the total high-level first stores were included.

Optimize services and create a good development environment for the first-generation economy. Nanjing has introduced 15 measures to optimize the business environment by implementing reward and subsidy policies, attracting more high-quality enterprises to settle in, and vigorously support the expansion of the first store matrix.

This year, Beijing relies on high-quality commercial supply, cultural and creative industrial parks and exhibition venues to cultivate and build a number of first-time launch centers to support the implementation and development of brand first-time launch activities. Since the beginning of this year, Beijing has added nearly 300 first-class stores of various types.

Strengthen and improve the initial public offering economy and tap consumption potential. This year, Shenyang used the first-store economy as an engine to promote the upgrading of urban business districts. The first stores entering shopping malls and blocks cover multiple fields such as retail, catering, and lifestyle. In Chengdu, more than 4,000 first stores have been settled at home and abroad. Since this year, the local government has carried out more than 50 first-time debuts in various types, covering multiple fields such as retail, automobiles, theme art, etc. In Xi'an Qujiang New District, the first-time commercial store economy accounts for one-quarter of the city. The local area has also used the advantages of the cultural and tourism industry in the district to develop new consumer experience scenarios such as VR "The Wonderful Night of Terracotta Warriors and Horses" and Chocolate Museum, constantly enriching the cultural and tourism consumption market. This year, Xiamen has accelerated the creation of a number of new consumption scenarios around interactive experience, and citizens and tourists are among them, immersively feeling the unique charm of more than 80 kinds of intangible cultural heritage.