CCTV News: Huzhou, Zhejiang is a major foreign trade market, and the United States has always been an important export market here, accounting for more than 14%. At present, due to the abuse of tariffs in the United States, many foreign trade companies are actively expanding the domestic market, but they have encountered many difficulties in the process of converting to domestic sales. How did Huzhou crack it in the face of difficulties? Let’s see the reporter’s research.

When the reporter arrived in Huzhou, a special event for foreign trade quality to expand domestic sales was being held here. It was estimated that more than 70 companies participated, but more than 100 companies came to the scene. On the one hand, there are foreign traders who do not do much domestic trade business, and on the other hand, there is an e-commerce platform invited by the organizer. Let’s find a way to see how to better convert domestic sales through e-commerce channels. The event was originally scheduled to end at 4 pm, but everyone stayed at the venue at 5 o'clock, adding WeChat, changing business cards, thinking about countermeasures, and talking about plans.

In order to open up the "channel barrier", starting from April, Huzhou's business department began to investigate the situation of enterprises blocked exports and build a supply and demand docking platform, which not only includes offline docking meetings, but also invites e-commerce platforms to go deep into specific enterprises and guide foreign trade enterprises in the characteristic industrial belt to expand the domestic e-commerce market. The foreign trade of this company that produces plastic wood flooring accounts for more than 80%. In April, the inventory backlog was directly caused by tariffs, which made the person in charge realize the urgency of domestic sales for the first time, and the "channel control" became the biggest obstacle.

The barrier to standard How to break the deadlock

As the interview deepened, the reporter found that foreign trade quality products need to be transferred to domestic sales not only stuck in the channel, but also the problem of inconsistent standards needs to be solved urgently. Therefore, although various e-commerce platforms have quickly established green channels and other convenient merchants to settle in, the key problem of inconsistent standards is stuck, resulting in some products being unable to be directly put on the shelves when they are converted to domestic sales.

Huzhou Bureau of Commerce and Market Supervision Bureau conducted one-on-one tutoring through visits and investigations, sorting out enterprises that intend to carry out "three same" certification, that is, "same line, same standard and same quality" certification. Shen Liming, director of the Measuring and Evaluation Department of Huzhou Market Supervision Bureau, told reporters that after the company applies, the certification implementation agency can complete the review within 5 working days to help the product be launched quickly. On this official website of "same line, same standard and same quality", not only are the products that have been certified, but many products can also be purchased directly by clicking on the link.

Along with the product catalog, reporters from this company saw that different colors and types of forklifts can be removed from the same production line, which has increased the efficiency of the company's domestic and foreign trade conversion by 40%.

As of now, Huzhou has found a list of the first batch of 887 export companies to the United States, and a total of 171 companies have completed the "three-same" certification, with 272 products, involving motors, office chairs, textile and clothing, flooring, logistics equipment and other fields.

The innovation breakthrough behind the "protracted war"

For companies that have just realized that they must switch to domestic sales, the docking meeting and the "three-same" certification are like opening the door to a new world for them. But this is not a "temporary cramming" thing after all. Faced with this protracted war, how can companies seek development breakthroughs in the changing market?

The person in charge told reporters that the fans and radiators they produce are widely used in electrical appliances, computers and other fields, and these small fans become "hot cakes" inseparable from the fan chips independently developed by the company. With the core technical advantages of chip ventilation and heat dissipation, fans can operate efficiently in different countries and different voltage conditions around the world. Therefore, the company's products are not only sold to Europe, but also expanded emerging markets such as the Middle East, and the product profit margin has increased by 20%.

Not only that, in recent years, with the rapid development of the new energy industry, the company has also set up expert studios, moved the national laboratory into the office building, innovatively developed professional heat dissipation products for new energy charging piles, and reached supporting production cooperation with domestic industry leading enterprises.

Dare to innovate and practice internal skills have become the transformation consensus of foreign trade enterprises. This green home furnishing company started with a chair, and now it has more than 1,000 products, and the annual R&D expenses invested more than 20 million yuan. The person in charge said that the key to how to avoid falling into homogeneous competition lies in product innovation.

"Borrowing the brain to think" is not only reflected in school-enterprise cooperation, but also companies increase cooperation with different designers. During the interview, the reporter met a team of designers who came to negotiate. Recently, the company seized the policy window of "old for new" consumer products, increased its efforts to develop new products, and knocked on the door of more customers with new products. Driven by new products, despite the recent suspension of US lines, workers in domestic production lines are still busy.

Unlike the standard parts for foreign trade order production in the past, in the domestic sales workshops of enterprises, customized products are becoming more diverse, and workers are customizing various solid wood furniture for different customers; on the flexible production line, CNC machine tools automatically complete processing based on the design drawings. The development of the domestic sales market has also prompted the gradual expansion of the scale of corporate factory buildings.