The reporter learned today that the State Administration for Market Regulation (National Standards Committee) recently issued and implemented the national standard for "Brand Value Evaluation and Elderly Care Services", which is the first national standard for brand value evaluation of the elderly care service industry in my country.
This standard provides 46 indicators to measure the brand strength of my country's elderly care service industry from five aspects: tangible elements, quality elements, innovation elements, service elements, and intangible elements, and proposes models, methods and processes for carrying out brand value evaluation of the elderly care service industry, providing guidance for scientific and standardized brand value evaluation of the elderly care service industry. The implementation of this standard will help lead elderly care service institutions to continuously improve service quality and cultivate service brands, and better meet the growing multi-level and high-quality elderly care needs of the elderly. (CCTV reporter Li Jingjing)
