CCTV News: As the May Day holiday approaches, the popularity of the tourism market continues to rise. Since the beginning of this week, the number of hotel air tickets searches and bookings has increased significantly, and cross-border travel has continued to show a "two-way rush".

Data shows that as of now, the number of bookings for domestic travel during the May Day holiday has increased by more than 100% compared with the same period in 2024. Among them, the increase in bookings for self-driving tours, free travel, group tours and other products is particularly significant. Xiamen, Fujian: The May Day holiday is full of cultural and tourism activities

During the May Day holiday in 2025, the first southern Fujian illusion theme scenic spot "Isai Minnan·Time Illusion" carefully created by Xiamen for three years will be officially unveiled. The scenic spot is divided into five chapters, including "Ancient Mountains and Seas" and "Southern Fujian Illusion", and is selected to display 83 cultural intangible cultural heritage, allowing tourists to travel through time and space in immersive interaction. In addition, Xiamen will arrange 2,510 commercial performances, nearly 100 people-friendly performances, and more than 700 themed activities, and an estimated consumption coupon of 6 million yuan issuance. Chengwu, Shandong: College students help county cultural tourism "come out of the circle"

In recent years, county tours and small town tours with higher cost performance have become new choices for more young people, especially college students. Chengwu County, Heze, Shandong Province invited 12 Chinese and foreign master-doctoral students from Renmin University of China to immersively check in to Chengwu cultural and tourism attractions, and promoted county cultural and tourism through short videos, live broadcasts and other forms. Nanning, Guangxi: Some products from many travel agencies have been sold out

The "March 3" and Qingming Festival have just passed in Guangxi. At present, the tourism market has quickly switched to the "May Day" preparation mode. It is understood that since early April, many travel agencies in Nanning have successively received orders for the May Day holiday. At present, group tour products on some popular routes are sold out early, and the schedule will not be available until mid-May. Cross-border travel is "two-way" and inbound shopping is expected to become a new trend

Not only the domestic demand for travel is strong, the inbound and outbound tourism market is also showing an equally hot situation. Data shows that during the May Day holiday in 2025, Japan, Italy, France, New Zealand, Spain, South Korea, Thailand, the United States, the United Kingdom, and Indonesia ranked in the top ten hot search destinations for the May Day holiday.

In addition, inbound tourism has also ushered in explosive growth. Data shows that Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Chongqing, Qingdao, Hangzhou, Kunming and Xi'an are shortlisted for the top ten popular destinations for inbound travel on May Day.