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New consumption observations丨New gameplay of "flower appreciation +" stimulates the hot momentum of spring economy
2025-05-11 source:China Radio Internat

China Radio and Television Guiyang April 5th (Reporter Luan Xiaolin and Ren Zhenguo) Whether it is running in the sea of ​​10,000 acres of cherry blossoms to experience the spring breeze, or blending with music to go to a beautiful pink dream, every March to April, nearly 700,000 and more than 24,000 acres of cherry blossoms grow freely on the land of Gui'an, Guiyang and Gui'an. This is known as "the most beautiful cherry blossom garden on the blue planet", and it stages the ultimate romance in the spring of 100 days.

The beautiful cherry blossoms bloom (photo, China Radio International reporter Luan Xiaolin)

The good weather in recent days has attracted Gui'an Cherry Blossom Garden to visit the garden and enjoy the flowers. At present, Guiyang Guijian has launched the service guarantee work for the cherry blossom season, and has carefully organized a variety of cultural, tourism and sports activities, allowing Chinese and foreign tourists to surprise encounter the poetic gifts of nature, and they all like it.

"After the opening of the park, we organized Guiyang roadside concerts, folk art exhibitions, cherry blossom half marathons and other activities. At the same time, we set up coffee markets, cherry blossom travel photography, cultural and creative food exhibitions and other theme activities in the park, so that tourists can come and return with satisfaction." Zou Daoyu, head of the Cultural Tourism and Sports Department of the Social Affairs Management Bureau of Gui'an New District, introduced that through linkage with surrounding scenic spots, ecological tours, spring outings, suburban tours, food tours and other tourist routes were launched at Yunmanhu and June 6 Fengqing Street, etc., to enrich tourists' play experience. The current flower viewing economy has driven the cumulative consumption of Gui'an New District to exceed 500 million yuan.

Guiyang Gui'an Cherry Blossom Half Marathon starts passionately (photo provided by Guiyang Municipal Party Committee Propaganda Department)

This flower viewing season, Guiyang Gui'an has been staged one after another: the 2025 Cherry Blossom Half Marathon allows runners to enjoy the joy of marathon sports, and can also appreciate the beautiful scenery of cherry blossoms all the way; "Good and refreshing Guiyang "The Guiyang roadside concert was singing wonderfully, and many bands and singers brought tourists a wonderful audio-visual feast on the spot, allowing the "cherry blossom viewing" business to continue to upgrade.

The roadside concert was wonderfully sung (photo by Shi Zhaochang, China Radio and Television)

In recent years, Guiyang and Gui'an have used flowers as a medium to explore the upgrading of a single flower viewing scene into a compound cultural and tourism experience through the models of "flowers appreciation + sports", "flowers appreciation + culture", "flowers appreciation + trendy toys", etc., unlock a variety of new ways of playing in spring tourism, realize "appearance" to "production value", and further stimulate new vitality in cultural and tourism consumption.

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