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The "small" cut-out of the video leverages the "big" market for cultural and tourism. "Movie+" drives Chinese travel to continue to be popular
2025-05-05 source:CCTV.com

CCTV News: The domestic animated film "Nezha: The Devil Child's Trouble" has been unstoppable since its release, breaking many box office records in a row, ranking first in the global animated film box office list. Nezha's popularity sweeping the world has also driven the continued popularity of Chinese tourism.

With the popularity of the movie "Nezha 2", the ancient building complex of Wudang Mountain, known as the "Palace on the Clouds", has also attracted many overseas tourists, which combines beautiful architectural wonders such as Yuxu Palace, Taizipo, and Jinding. During the interview, the reporter met a tour group from Singapore. When they mentioned the movie "Nezha 2", everyone was full of expectations.

In addition to the scenes related to the video, the major business districts have also attracted many foreign tourists. American tourists interviewed said that they came here again to discover Chinese culture and they like Chinese culture.

At present, "traveling with movies" has become a new trend. In Shanghai Film and Television Park, this father and son from Britain are immersed in it and feel the wonder of the Chinese light and shadow world.

The largest inbound European tour group this year arrived in Qingdao

With a number of Chinese Spring Festival movies such as "Nezha 2" and "Detective Chinatown 1900", it has inspired overseas audiences to travel to China. On March 1, Qingdao, Shandong welcomed the largest inbound European tour group this year, and tourists experience the charm of Chinese culture during the "movie + tourism" journey.

At 11:30 am on March 1, the "Europa 2" carrying about 500 foreign tourists slowly docked at the Qingdao cruise home port. At the "Follow the Movie Tour China" event in the Port Passenger Transport Center, foreign tourists have developed a strong interest in many film-themed tourism routes that can experience the wonderful stories on the screen and the cultural connotation of the film, as well as China's natural scenery and humanistic style.

Foreign tourists said that the tourism experience of "movie + intangible cultural heritage" is not only novel, but also enriches their perspective of understanding Chinese culture, allowing them to have a deeper journey to visit Chinese cultural landscapes.

From January to February this year, Shandong's reception of inbound tourists increased by 21% year-on-year. Through the global dissemination of film and television works, the local area has transformed the shooting location into a popular tourist check-in location.

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