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Nezha "burns" the economy to open up more imaginations of movie+
2025-05-05 source:CCTV.com

CCTV News: "Nezha 2" not only broke records in the box office, but also set off a trend of "Nezha fever" for the whole nation and also boosted the economy of related industries. Related topics can be seen in various online platforms and fields. Some schools even booked a venue and took teachers and students to the theater together to kick off the new semester.

This cinema located in Guiyang has become completely popular recently because the theater has the widest laser giant screen in the country, which can bring a better viewing experience to the movie "Nezha 2". Afterwards, the theater was renovated and cleaned, and local friends soon found that the gray was turned into brightness.

Just three years ago, this theater was not as lively as it is today, and its revenue in the past two years was not lukewarm. It was not until the emergence of "Nezha 2" that everyone once again paid attention to the excellent results of this theater.

There are not many tourists who come to watch the movies with their suitcases, accounting for half of the audience in this theater.

The revenue brought by "Nezha 2" has exceeded the total revenue of last year. The person in charge admitted that the movie directly saved the theater. The cinema has received widespread attention, and nearby hotels have also followed the trend and discounted prices. As long as you watch the movie, the hotel stay fee can be directly reduced and exempted. In addition to the theater being reborn from the ashes due to the movie, there was a market and performance on the ordinary country road, and it became lively because of Nezha's arrival.

Just a few weeks ago, the village was not known, and the villagers did not expect that a painting could turn the village into a scenic spot. Now the village has repaired the wasteland and added street lights. After just a few weeks of fermentation, the village has a passenger flow of 3,000 people.

In addition to Zibo, Nezha-themed graffiti walls have appeared in Shenzhen, Guangzhou, Changsha, Nanchang and other places, and their locations have spread from urban streets to rural areas, bringing them attention and surrounding benefits. Nezha’s popularity has also brought hot sales opportunities to related derivative products. Whether it is toys or character cards, there have been scenes of "it’s hard to find" recently.

In Dongguan, Guangdong, where trendy toy companies gather, I recently received an order of RMB 100 million for Nezha mini doll. To complete this order on time, the biggest pressure is to produce 100 sets of molds within ten days, and the production cycle of a set of molds usually takes more than 35 days.

The head of the manufacturer has convened more than a dozen mold factories, and cooperated with each other in 24 hours to process, breaking the situation of "it's hard to find" and doing its best.

The output value of Nezha doll orders completed by many companies recently exceeded the total output value of last year. At present, there are still many manufacturers following Nezha's opening momentum, looking forward to this wave bringing them the rewards of standing in the ashes.

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