Inbound travel during the May Day holiday is popular: diverse experiences are sought after, consumption data hits a new high

CCTV.com2025-05-16

CCTV News: During this year's May Day holiday, with the help of many favorable policies such as departure tax refunds and visa-free transit, China's inbound travel is very popular. The number of foreign tourists entering and leaving the country has exceeded 1.1 million, an increase of more than 40%. These foreign tourists may "check in" landmark attractions across China, or go to the countryside to explore the charm of Chinese culture. The popularity of "China Travel" remains unabated, and the charm continues to be released.

Leave as you say it, Chinese culture continues to "gave fans" foreigners

Data from the State Immigration Administration shows that during this year's May Day holiday, a total of 10.896 million Chinese and foreign personnel entered and exited the country, an increase of 28.7% over the same period last year. Inbound tourism performed well, with 1.115 million foreigners entering and leaving the country, an increase of 43.1% year-on-year. Cultural experience and diversified gameplay have become the core driving force for attracting overseas tourists.

Shenzhen: Foreign tourists experience new scenes of diverse cultural tourism

During the May Day holiday, Shenzhen's inbound travel orders increased by 188%, becoming the second most popular city in inbound travel in the country. From Michelin food to shopping in the business district, from helicopter sightseeing to beach vacations, foreign tourists can be seen everywhere.

The "cruising tour" is very popular, and many ports are "reaching together" in many places

Many foreign tourists come to Tianjin to eat pancakes, enjoy the night view of the Haihe River, listen to the authentic crosstalk, and feel the unique charm of Beijing-Tianjin culture. During the May Day holiday, Shanghai ushered in the grand occasion of four ships relying on each other, and inbound foreign tourist groups from ports in Tianjin, Dalian, Shandong and other places all hit record highs. Since Xishuangbanna, Yunnan implemented a 144-hour visa-free policy for ASEAN tourist groups in February this year, the number of inbound and outbound tourists at multiple ports in Yunnan has increased significantly by nearly 30%.

The consumption amount of inbound tourists during the holiday doubled

With the assistance of policies such as departure tax refunds and visa exemptions, the charm of "China Travel" continues to be released, and the increasingly convenient payment environment has also promoted the consumption enthusiasm of inbound tourists. This year's "May Day" holiday doubled the consumption amount and consumption number of inbound tourists during the May Day holiday. The consumption data in key cities also demonstrated the consumption capacity of overseas tourists. During the holiday, overseas tourists spent 455 million yuan in Shanghai, a year-on-year increase of 211.6%.

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