CCTV News: On February 22, the 2025 National Consumption Promotion Month and Beijing-Tianjin-Hebei Consumption Season, sponsored by the Ministry of Commerce and the governments of Beijing-Tianjin-Hebei, were launched in Shijiazhuang, Hebei Province, and more than 80 time-honored brands, intangible cultural heritage, and new national trends were unveiled.

This event is themed "Enjoy the whole year and enjoy the benefits of the whole nation". It has set up two exhibition and sales areas: time-honored carnival and foreign trade excellent products (Beijing-Tianjin-Hebei Youpinhui). More than 80 time-honored brands, intangible cultural heritage, and new national trends in Beijing-Tianjin-Hebei have made wonderful debuts. Tianjin mohua in the shape of Qiankun Circle, and milk-skin yogurt with a unique taste... have attracted many tourists and consumers to come and check in. In addition, the event also organized the issuance of old-for-new consumption coupons for digital, home appliances and other products, and increased efforts to expand the exchange of old-for-new consumer goods.

Li Tao, deputy director of the Market Operation and Consumption Promotion Department of the Hebei Provincial Department of Commerce, said: "Through this activity, we can promote the integration of resources in the three places, achieve complementary advantages and coordinated development, create a prosperous and orderly consumption atmosphere, and promote the high-quality development of goods and service consumption."

The Beijing-Tianjin-Hebei Consumption Season is launched. Beijing's activities run throughout the year

With the launch of the Beijing-Tianjin-Hebei Consumption Season, many key activities in Beijing's consumption season have also been launched simultaneously, with frequent highlights.

In this ancient street beautified by lights in Shijingshan District, Beijing, the key event of the consumption season - the Beijing West Consumption Festival, has been launched lively. At the scene, the "Beijing West has Surprise" consumer alliance was established, and at the same time, four major theme activities were launched simultaneously.

The "Happy Tongzhou Happy Shopping" in Tongzhou District, Beijing was also opened simultaneously. During this period, the Tongzhou Automobile Consumption Alliance was established.

Zhang Jingtian, director of the second department of the Consumption Promotion of Beijing Municipal Bureau of Commerce, said: "The relevant subsidy policies for purchasing new mobile phones for new, home appliances for new subsidies, and replacement, scrapping and renewal of cars will be implemented throughout the year, bringing more benefits to consumers."

Beijing's consumption season activities will run throughout the year, guiding all types of market entities to hold consumption promotion activities covering the diverse fields of business, culture, tourism and sports, stimulate the vitality of the consumer market, and meet consumers' diversified consumption needs.