CCTV News: Qinchun is coming early, Yiwu, the "World Supermarket", has been very busy recently. Recently, Yiwu Haohuo Brand’s first European store settled in Venice, Italy. This is another move by Yiwu to expand the global market after the No. 1 store is settled in International Trade City and No. 2 store is settled in Kenya, and has won a "good start" for the "Yiwu China Small Commodity City" brand overseas globalization strategy in 2025.

The "Yiwu Good Goods" brand overseas collection store brings together more than 2,000 products from more than 100 brands selected from Yiwu International Trade City, and is exported overseas in the whole store mode. This time, the brand overseas gathering store signed a contract with an Italian company, which is responsible for the establishment of the No. 3 store in various Italian cities, while Yiwu is responsible for product selection, procurement, transportation, brand packaging and other links.

Wang Jian, chairman of an Italian group, said that they are not professional enough, and these Yiwu brand overseas collection stores have helped them solve the problem. Therefore, the brand is right to go overseas. The purpose is to open at least 200 to 500 collection stores and land within two years.

He Lihong, the initiator of the "Yiwu Haohuo" brand overseas collection store, introduced that she received more than 170 calls during this month and wanted to join the overseas consultations from 28 countries. Overseas customers are very concerned about this model, and they also think this model is what they want.

The "Yiwu Good Goods" brand overseas collection store is led by Yiwu China Small Commodity City Group, bringing together local brands that are interested in developing overseas markets to form a model of going overseas. Overseas, such a model not only improves the risk resistance of small and medium-sized enterprises, but also opens up the limitations of resources.

As the influence of "Yiwu Good Goods" continues to expand, many domestic companies have seen new development opportunities. For example, this home furnishing brand, which originally focused on the domestic market, selected 30 single products to enter the collection store, hoping to quickly open up overseas markets.

At present, Yiwu is planning to establish multiple warehouse-style exhibition and sales centers that integrate display, trade and warehousing overseas. At the same time, starting from 2025, it is planned to hold global promotion conferences for brand overseas collection stores in five countries every year.

Yiwu China Small Commodity City Group Overseas Investment Development Co., Ltd. introduced that there are display parts and sales parts. Many small markets have been replicated in regions such as Africa, the Middle East and Central Asia, and the large market in Yiwu has empowered the global small market to renew.