To stimulate the vitality of the silver-hailing economy, we must promote the adaptation of supply and demand, vigorously support the integration and development of elderly care services with properties, housekeeping, medical care, culture and other industries, and expand the formation of new consumption fields with multiple business formats and forms; to improve the quality of the silver-hailing economy, we must innovate industrial planning, further use the accuracy of digital technology, and create a new "Internet +" smart elderly care model; to optimize the silver-hailing economic environment, we must improve supporting policies and promote the formation of several high-quality elderly care service brands.

The Ministry of Commerce and nine other units recently issued the "Action Plan on Increased Yinfa Tourism Trains and Promoting the Development of Service Consumption", and proposed a number of specific measures in four aspects: increasing the supply of Yinfa Tourism Trains, strengthening the guarantee of elderly-friendly facilities, improving the service level of Yinfa Tourism Trains, and optimizing the development environment of Yinfa Tourism Trains. According to the "Action Plan", by 2027, a silver-haired tourism train product system will be built with a nationwide coverage, diverse routes, rich themes and comprehensive services, and a silver-haired tourism train service standard system will be basically established.

The "Yinfa" train sets off, allowing more silverfathers to rush to "poetry and distant places", which is of positive significance for innovating the supply of tourism services, enhancing the welfare of the elderly, and expanding service consumption.

The silver economy is connected to people's livelihood on one end and industries on the other. With the improvement of living standards and the improvement of health expectations, the consumption concepts, consumption needs and consumption capacity of the elderly population continue to change. The new generation of silver hair people emphasizes health, loves fashion, and pursues technology, and promotes the renewal and iteration of elderly care related industries. The silver economy involves a wide range, has a long industrial chain, and has diversified business formats, covering the first, second and third industries. It is estimated that the current scale of my country's silver economy is about 7 trillion yuan. Combining the psychological characteristics and living habits of the silver-haired group, effectively tapping the consumption potential of elderly care services and meeting personalized elderly care needs is not only related to the happiness of the elderly life, but also contains golden opportunities for industrial development.

To stimulate the vitality of silver-hailing economy, we must promote the adaptation of supply and demand. In addition to traditional elderly care fields such as health and care, the silver-haired group's pursuit of spiritual and cultural aspects is increasing. Popular attractions, training classes, shopping live broadcast rooms... are all active in the elderly. However, the current products and services are relatively single, and there is still a certain degree of mismatch between them and the diversified consumption needs of the elderly. We should vigorously support the integration and development of elderly care services with industries such as property, housekeeping, medical care, culture, tourism, sports, and education, and expand the formation of new consumption fields with multiple business formats and forms. For example, we will launch customized projects such as the elderly theater, the elderly university, and leisure and health care to enrich cultural tourism elderly care content; create a high-quality elderly care community integrating residence, medical care, health care, catering, etc., and create an aging-friendly and livable environment.

To improve the quality of silver-hailing economy, we must innovate industrial planning. In recent years, the development and application of digital technology have made the lives of the silver-haired group more colorful. The accuracy of digital technology should be further used to improve the service temperature of the elderly care industry. Create a new "Internet +" smart elderly care model, rely on artificial intelligence and big data technology, integrate the full process resources of home, community and institutions, and gradually build an intelligent management system covering the entire cycle of elderly care services. Improve the promotion catalog of smart health care products and services, and focus on the application of smart devices such as wearable devices, service robots, and anti-lost terminals in elderly care scenarios. Use virtual reality and other technologies to carry out display and experience of elderly supplies and services. After the traditional elderly care method is upgraded in an informatization manner, data security management should be strengthened simultaneously, privacy protection should be paid attention to, and the elderly should ensure that the elderly can enjoy digital rights with peace of mind.

To optimize the economic environment of silver hair, we must improve supporting policies. Strengthen the construction of the investment and financing environment for the elderly industry, build an industrial financing platform, and lower the entry threshold for private enterprises. Continuously strengthen the business entities of elderly care services, support and cultivate leading enterprises in the field of elderly care services, and promote the formation of several high-quality elderly care service brands. Explore and improve the talent training system for the silver industry that connects vocational education, academic education and training education, and improve the professional level and service capabilities of practitioners. At the same time, we will strengthen market supervision, ensure the quality and safety of products and services, establish a network supervision system, optimize the rights protection procedures for the elderly, protect the development of the silver economy, and truly achieve the goal of having a care, a support for the elderly, a happy life, and a peace of mind. (Author: Ji Yajiao Source: Economic Daily)