News from CCTV: With the cold wave coming in the northern hemisphere, heaters made in China have become a "hard necessity for winter".
As the world’s largest exporter of electric heaters, China’s production capacity accounts for over 65%. Under the pressure of fluctuating tariffs and copper prices exceeding 10,000 yuan, why are Chinese electric heaters selling so well despite the trend? The answer is hidden in the booth in Yiwu and the workshop in Cixi. A stall owner in Yiwu International Trade City said that the sales volume of electric heaters has continued to grow this year, but the overall price has been on a downward trend compared with previous years. In order to capture customers, merchants' response strategy is to continuously introduce new products. The development of new products requires the collaborative efforts of manufacturers upstream of the industrial chain. Cixi, Zhejiang, more than 200 kilometers away from Yiwu, has gathered more than 2,000 home appliance companies.
Yu Hui, who has been in the electric heater business for many years, told reporters that foreign customers are particularly pursuing cost-effectiveness. There is a huge gap in net profits between traditional products and innovative products. This gap will force companies to engage in research and development. Improving cost performance means having novel designs, more functions, and a more “beautiful” price. Cixi manufacturers have "rolled up" one after another. In addition to reducing the cost of purchasing raw materials, many companies are also accelerating the pace of producing their own parts. The global popularity of Chinese electric heaters is due to the innovation of Yiwu merchants, the seriousness of Cixi factories, and the resilience of the industrial chain. When a heater combines artistic sense, high-tech and affordable price, this "warm breakthrough" across mountains and seas is the most vivid business card of China's intelligent manufacturing!
