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From watching the game to consumption: The event ignites the city's night economy and innovates consumption scenarios to achieve win-win results for all parties
2025-06-29 source:CCTV.com


CCTV News: In addition to the "Soviet Super League" competition, Suzhou has been constantly innovating consumption scenarios, allowing sports vitality to resonate with the urban economy, and follow the reporters to go to the football night market there to see.

Relevant departments of Suzhou City jointly provide shopping, accommodation and catering discounts to fans and tourists from afar. Fans who hold tickets to the "Soviet Super League" game and tourists from the away team who come to Suzhou can visit more than 40 scenic spots in the city for free. For some citizens and tourists who are not watching football on site, the first batch of 13 "football night markets" have been opened in the local area. A high-definition live broadcast screen was set up on site, and a football interactive game area and theme cultural and creative booth were also set up. Fans sat together and cheered for the team they supported.

The "second scene" like the "football night market" not only meets the fans' needs to watch the football, but also drives the surrounding business districts and catering. During the visit, the reporter learned that the turnover of many stores has increased a lot compared to the past.

Lin Hui, the head of a restaurant in Suzhou, Jiangsu: Every time we watch the game, we are full. It turned out that there were only 30 to 40 people in the evening, but now we can add about 100 people.

Gu Jinping, deputy general manager of a restaurant in Suzhou, Jiangsu: During the evening, the passenger flow was basically more than doubled compared to the original, and the turnover was about to reach an increase of more than 30%.

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