CCTV News: From May 14 to 15, the Consumer Famous Products Conference was held in Chenyang, Liaoning.
The reporter learned that my country will accelerate the construction of a square array of famous Chinese consumer products with corporate brands and regional brands as the main body, and cultivate thousands of high-quality brands with high global recognition in about three years.
At the meeting, light industry, textile, food, medicine and other industry associations jointly issued the "Initiative to build a world-class consumer brand", strengthen innovation-driven, strengthen cultural empowerment, deepen open cooperation, and expand the global network of first-class consumer brands.
At the same time, the China Consumer Famous Products logo was released for the first time at the meeting, and the "one county, one policy" industrial docking framework agreement for the consumer goods industry was signed, to promote benchmarking and exchanges between regional brands, emerging brands and international brands, help enterprises improve product standards and service capabilities, and cultivate more internationally competitive Chinese consumer famous products.
Data shows that in the first quarter of this year, the added value of my country's large-scale consumer goods industry increased by 5.2% year-on-year, an increase of 0.7 percentage points from the whole year of last year. The total retail sales of consumer goods exceeded 12.47 trillion yuan, a year-on-year increase of 4.6%. The scale of the consumer market continued to expand, and the trend of consumption quality improvement and upgrading is obvious.
Improve quality and efficiency to promote the continued improvement of the consumer goods industry
Data from the Ministry of Industry and Information Technology shows that at present, there are more than 190,000 enterprises above the scale of the consumer goods industry in my country, and the industrial added value, operating income, total profit, and export delivery value all account for about 30% of all industries above the scale.
139 strategic demonstration cities for the "three products" of consumer goods industries have been created, 213 typical cases of "digital three products" application scenarios have been selected, 914 upgraded and innovative consumer products have been released, 13 consumer goods companies have been selected into the top 500 brands in the world, and the output of more than 100 consumer products ranks among the forefront of the world.
