CCTV News: As the "silver economy" gradually heats up, many core business districts in Shanghai have been renewed and upgraded one after another. Targeting the middle-aged and elderly groups, we will build an integrated consumption scenario that integrates cultural, entertainment, social interaction and shopping consumption, and activate new momentum of the "silver economy" with innovative models.
Sign up for a health salon course, do intangible cultural heritage handicrafts, and then visit the Nanjing Road Pedestrian Street. Recently, a shopping mall on the Pedestrian Street of Nanjing East Road, Shanghai opened the "Yinling Jule Club", attracting many fashionable and trendy middle-aged and elderly people. The old man who was interviewed said: "I have gained a lot when I come here. I can not only participate in various activities of the club, but also exchange knowledge and life experiences in all aspects."
The mall brings together nearly 60 time-honored brands and catering entertainment and external merchants suitable for the silver age group to release silver hair consumption demand. In a business district in Putuo District, Shanghai, there are endless young consumers coming and going on weekends, and on weekdays, it becomes a gathering venue for retired middle-aged and elderly customers. Some merchants have launched "idle-time" low-priced packages worth less than 100 yuan, attracting a large number of middle-aged and elderly consumers.
While introducing the "silver economy" format, many shopping malls have also carried out aging-friendly transformations in many aspects. For example, setting up loving seats for the elderly to rest, setting up barrier-free toilets, providing elderly consumption guidance services, etc., to facilitate shopping and consumption among the elderly.
