CCTV News: With the popularity of many Chinese films in the international market, the State Film Administration and China Central Radio and Television Station jointly launched the "Travel China with Movies" event, aiming to pass China The movie attracts more overseas tourists to come to China to experience China personally.
The "Follow the Movie Tour China" event mainly focuses on the overseas distribution and screening of Chinese films, overseas Chinese film festivals, and domestic and foreign international film festivals. It widely carries out "film + tourism" promotion and promotion to guide more overseas film audiences Appreciate the Chinese style through Chinese stories and stimulate enthusiasm for tourism consumption in China.
In recent years, following movies to check in to popular attractions has become a popular cultural and tourism consumption model. In the movie "Nezha 2", the characters of Chentangguan people and Dragon Palace soldiers used Tianjin dialect dubbing. Tianjin Cultural Tourism made a hot strike to launch multiple "Nezha" theme experience routes, and the passenger flow increased by nearly 30%. The interviewer said: "Adults and children like this movie very much. I like it very much. There is such a themed cultural tourism route. I think it's quite good, so I come to Tianjin to take a look."
Movie "Detective Tang 1900" filming location, Shandong Leling Film and Television City, "The Legend of the Condor Heroes: The Greatest Man", Zhenglan Banner, Inner Mongolia, and even the theme park for the cartoon "Bears" has become a passion for tourists this Spring Festival. Place to go.
Sha Dan, a program planner of the China Film Archives, introduced that the viewer likes this movie, and he also likes a series of other cultural and entertainment activities derived from this movie. In fact, in the future, it can be found in the entire cultural industry chain. This creates greater efficiency.
