CCTV News: In addition to sports events, the performance market is also heating up. Many people cross cities just to experience an audio-visual feast for themselves. Various performances have "new in ways" and the performance market has become a new engine to drive consumption. According to data from the China Performance Industry Association, the overall revenue of the national performance market in 2024 was 79.629 billion yuan, a year-on-year increase of 7.61%.
CCTV reporter Xie Wenlu: I am now an outdoor music festival in Wuhan. As the stage music behind me sounded, the entire scene was instantly ignited by the music. Tens of thousands of viewers swayed to the rhythm of the music and sang together, and the whole scene was immersed in a sea of music. It is understood that this music festival invited more than 20 Chinese and foreign bands to perform here. In addition to enjoying the music, the audience can also experience the music market and some live art installations, attracting music lovers from all over the country to gather here.
According to the organizer, the festival lasts for a total of two days, and the opening hours last from one pm to half past ten at night.
At the scene, the music climax continued, and the market selling surrounding goods was also very lively. Records, cultural and creative industries, food, and various stalls bloom everywhere.
The post-80s illustrator Jin Shengjie, who came to Wuhan from Shanghai to participate in the music festival, set up his own small stall at the music festival for the first time.
He did some calculations for the reporter. The stall fee for two days was 380 yuan. Yesterday, 30 records were sold, with revenue of about 2,000 yuan. The small stall not only covers the transportation and food and accommodation costs in Wuhan, but also allows for close chasing stars. He thinks that such activities can be received in the future.
And how to convert "music traffic" to "urban retention", local restaurant owner Wang Jie has more ideas. In the past two years, his stalls have frequently appeared in various music festivals and concerts. On the first day of the music festival, the burgers in Wang Jie's store were sold at a huge price.
The crowded music festival is connected to the surging fans on one end and the vitality of consumption in the cultural and tourism market on the other. During the music festival, orders for hotels and homestays near the host venues were very popular. The number of visitors received by tourist attractions in Huangpi District increased by 9.12% month-on-month, and the comprehensive income increased by 10.15%.
