CCTV News: On April 5, the "News Broadcast" reported that my country's consumer market continued to heat up in the first quarter, tourism consumption during the Qingming Festival was hot, the daily inbound traffic at the Hong Kong-Zhuhai-Macao Bridge Highway Port hit a record high, and the import and export of the China-Central and Eastern European Countries Economic and Trade Cooperation Demonstration Zone exceeded 10 billion yuan in the first two months... Data in many fields are eye-catching, and market vitality is accelerating.

my country's consumer market continued to heat up in the first quarter

The latest data released by the National Information Center shows that in the first quarter of this year, driven by various consumption promotion policies, my country's consumer market continued to heat up and consumption potential was released at an accelerated pace.

Offline consumption is accelerating its development. In the first quarter of this year, the offline consumption popularity index increased by 14.2% year-on-year, up 9.1 percentage points from the previous quarter; the small commodity market operating popularity index increased by 16.3% year-on-year, of which 21.6% year-on-year in March, indicating that the sales of small commodities that are close to residents' lives continue to remain vigorous and vibrant, and people's livelihood consumption demand is accelerating.

The consumer market for life services continues to heat up. In the first quarter, the popularity index of life service consumption increased by 18.3% year-on-year, an increase of 7.4 percentage points from the previous quarter, of which 14.5% year-on-year. By industry, the leisure and entertainment industry and the catering industry increased by 67.6% and 14.5% year-on-year respectively.

During the Qingming Festival holiday, the enthusiasm for travel continued to rise. The Internet search popularity data of the National Information Center shows that the search popularity of multiple keywords related to Qingming Festival travel and outings has increased by more than 4 times.

During the holiday, diversified consumption scenarios emerge one after another, injecting new vitality into the consumer market.

Spring is bright and the scenery is bright. Visitors enjoy the strong spring.

The Qingming Festival is full of spring. People walked out of their homes, enjoying the beautiful spring scenery and feeling the beautiful life.

Spring is bright and the scenery is bright, and enjoy the beauty of the ecology. In Nanjing, Jiangsu, a 30-kilometer-long flower viewing road connects 12 rural tourist spots and more than 60 rural homestays. During the Qingming Festival holiday, people drove themselves to enjoy the blooming peach blossoms, crabapple and rapeseed flowers. Huangshan, Anhui has more than 30 flower-viewing sites of various types. This spring, the local area launched the "High-speed Railway +" theme route, "beading into chains" scenic spots and rural tourism points, and accelerated the release of consumption potential of the cultural and tourism market. On the first day of the Qingming Festival holiday, various scenic spots in Huangshan received a total of 233,100 tourists, an increase of 54.04% year-on-year. In Yinjiang, Guizhou, wild azaleas, peach blossoms and plum blossoms have ushered in the best flower viewing period. While launching flower viewing tour routes, the local area has also designated a safe picking area for wild vegetables. Visitors can hand over the picked wild vegetables to a farmhouse for processing, forming a special experience of "picked and cooked".

Vacation tourism consumption fire. During the Qingming Festival holiday, major parks in Beijing launched special parks, traditional handmade experiences and other activities to enrich tourists' holiday experience. In the World Flower Grand View Garden in Beijing, the handmade experience area, national style sports area and intangible cultural heritage market are popular with tourists. In Chongqing, tourists walk into the traditional style area of ​​Shancheng Lane, climb up the hills and shuttle through the streets and alleys, and experience the authentic life of Shancheng Well. On the first day of the holiday, the traditional style area of ​​Shancheng Lane in Chongqing exceeded 40,000 passengers. In Kaifeng, Henan, Shanghe Park welcomes a large number of tourists. In the ancient Song style and pavilions, people wander among them, go out for a walk, enjoy the spring, and spend a good holiday together. During the Qingming Festival holiday, more than 220,000 tourists were received. In Lhasa, Tibet, a number of trendy tourism projects are popular among tourists. People check in to popular attractions, sunbathe on the plateau, and send postcards from the Tibet themed post office in the sky to experience the unique style of the snowy plateau.

The colorful events are fascinating. During this year's Qingming Festival holiday, in Wuhai, Inner Mongolia, colorful tourism activities such as bird watching, lake sightseeing, and sand playing attract tourists from all over the world. The "Nan Eat and Drink" food micro-innovation in the Great Bazaar of Urumqi, Xinjiang has also become popular. The "Nan+" cross-border food such as naan coffee, naan yogurt, naan ice cream has attracted many tourists to check in and taste. On the first day of the Qingming Festival holiday, the Urumqi Grand Bazaar had a passenger flow of more than 70,000 people.

The traffic flow of inbound vehicles at the Hong Kong-Zhuhai-Macao Bridge Highway Port hit a record high in a single day

According to statistics from the Hong Kong-Zhuhai-Macao Bridge Customs, on the 4th, the customs supervised more than 23,500 vehicles entering and leaving the Hong Kong-Zhuhai-Macao Bridge Zhuhai-Macao Bridge Zhuhai-Macao Bridge Zhuhai-Macao Bridge, an increase of 32.8% year-on-year. Among them, the number of incoming vehicles exceeded 13,900, an increase of 59.8% year-on-year, setting a record high.

In the first two months, the import and export of the China-Central and Eastern European Countries Economic and Trade Cooperation Demonstration Zone exceeded 10 billion yuan

In the first two months of this year, the import and export volume of the China-Central and Eastern European Countries Economic and Trade Cooperation Demonstration Zone reached 10.2 billion yuan, a year-on-year increase of 15.3%. Household appliances made in China and mechanical and electrical products such as complete vehicles produced in Central and Eastern Europe are the main import and export commodities, accounting for 64.1% of the total import and export volume of the cooperation demonstration zone.

The annual output value of seedlings and flowers in my country has reached more than 520 billion yuan

The reporter learned from the China Flower Association that at present, the flower planting area in my country has reached 1.3899 million hectares, and the flower industry has more than 5.34 million people. There are nearly 220,000 seedlings and flower enterprises with an annual output value of more than 520 billion yuan. In 2024, my country's total flower import and export trade volume was US$782 million, an increase of 10.15% year-on-year.

The box office of the Qingming Festival in 2025 exceeded 200 million yuan

This year, the Qingming Festival has rich genres and diverse themes. As of the morning of April 5, the box office (including pre-sales) of the holiday has exceeded 200 million yuan. In addition, various localities continue to launch a variety of films to benefit the people, as well as consumption promotion activities such as "Follow the Movies to Travel", and continue to release the vitality of the film market.