Avoid "old wine in new bottles", focus on the resonance between technological innovation and application innovation, and promote the iteration and upgrading of "Internet +" to "artificial intelligence +", which will greatly promote consumption expansion and quality improvement.
Only by focusing on key areas such as scene mining, computing power coordination, and security guarantee, and using policies to promote coordination and optimize resource allocation, can artificial intelligence become an inclusive infrastructure and help small and medium-sized enterprises jointly build a good consumption environment.
I believe you and I have the "difficulty in choosing" when shopping online.
I want to buy an electric toothbrush, but there are many products. I chose several products with "eye interests" and put them in the shopping cart, and I "put them on the shelf". Not long ago, the platform upgraded the intelligent shopping system. After entering the demand, the system identified the consumption characteristics of "focusing on cost-effectiveness" by analyzing the browsing time, price comparison frequency, etc., and accurately pushed a certain brand of products participating in "old trade-in", with great price discounts. After placing an order, I sighed: I didn’t expect that artificial intelligence understands me so much.
Reminisce about the experience of going to a shopping mall during the Spring Festival holiday. When passing by a cosmetics counter of a certain brand, my lover was attracted by the smart makeup test mirror. Tap the screen to switch the red lipstick with one click, and can also simulate the effects of different makeup, eliminating the trouble of repeated smears. "It's so beautiful, this one is so suitable for you!" With the staff's "assistance", she happily paid.
Look, whether online or offline, artificial intelligence has become a "invisible shopping guide" and quietly integrates into life.
The Special Action Plan to Boost Consumption" proposes to "promote 'artificial intelligence + consumption'". This year's "Government Work Report" deploys "continuously promote 'artificial intelligence +' action", and representatives and members of the National People's Congress and the Chinese People's Political Consultative Conference hotly discussed the prospects of "artificial intelligence + consumption". The consumer market is accelerating its transformation and upgrading. How to break through bottlenecks such as supply and demand mismatch, single experience, and lag in innovation in traditional consumption models? The coupling of artificial intelligence with consumption provides us with a new perspective on observation.
Use new technologies to drive new applications, and new consumer needs can be met. From "passive screening" to "precise capture", from "empiricalism" to "data-driven", artificial intelligence conforms to new expectations of consumers. Not to mention virtual fittings, intelligent customer service, or exoskeleton robots that assist in mountain climbing. Just a merchant in Yiwu, Zhejiang uses artificial intelligence models to automatically generate videos for selling goods in dozens of languages and sells 2 million socks, which can illustrate the development trend.
In the future, artificial intelligence can accurately understand consumer demand in more fields and effectively improve consumer experience. For example, for cultural and tourism, personalized travel strategies can be formulated to help elderly tourists conduct intelligent health management; for real estate transactions, the transaction process can be simplified through live broadcasts of Digi-Homoto, "AI brokers", etc. Avoiding "old wine in new bottles", focusing on the resonance between technological innovation and application innovation, and promoting the iteration and upgrading of "Internet +" to "artificial intelligence +", will greatly promote consumption expansion and quality improvement.
Creating new business forms with new scenarios can not only help industrial upgrading, but also cultivate more new consumption models. Taking driving behavior as an example, car owners often face the problem of finding parking spaces. If an open platform is created with the help of artificial intelligence, car owners can make reservations in advance and get advice on avoiding traffic jams in a timely manner. The platform can also recommend corresponding low-priced charging periods based on the owner's daily commuting habits. Promoting the parking industry to move from a single online payment model to an intelligent parking operation will help car owners to “smart parking” and precise operation of parking lots.
Artificial intelligence is not only a technological empowerment, but also an industrial transformation. For platforms and merchants, they should not only be good at innovation and create fresh application scenarios and business models, but also strengthen user thinking and change to "finding ways to push products to consumers" to "help consumers find the right products." Once artificial intelligence is used well, it can become a "incubator" for the birth of new products and services, an "amplifier" for expanding consumption scenarios, and an "accelerator" for improving industrial efficiency.
The "Genetic Artificial Intelligence Application Development Report (2024)" shows that my country has initially built a relatively comprehensive artificial intelligence industry system, with more than 4,500 related enterprises and the scale of the core industry has reached nearly 600 billion yuan. This has laid a solid foundation for the development of "artificial intelligence + consumption". To promote the strengthening, filling and extending of the artificial intelligence industry chain, we must also target key upstream and downstream links such as chips, algorithms, data, platforms, and applications, and further strengthen policy supply and gather policy synergy.
At the same time, there are many small and medium-sized enterprises in the consumer field. Supply and demand mismatch, computing resource shortage and data security risks are common problems faced by it embrace artificial intelligence. Only by focusing on key areas such as scene mining, computing power coordination, and security guarantee, and using policies to promote coordination and optimize resource allocation can artificial intelligence become an inclusive infrastructure and help small and medium-sized enterprises jointly build a good consumption environment.
With human value as the center and technological innovation as the radius, draw a concentric circle to boost consumption and activate the economy "a pool of spring water", and our lives will be better.
