News from CCTV: In April this year, the entire island of Hainan was approved to build a "Comprehensive Cross-border E-commerce Pilot Zone". With various favorable policies of the free trade port, cross-border e-commerce companies have settled in various cross-border live broadcast bases in Hainan. In just a few months, they have explored a new model of "foreign anchors + cross-border e-commerce". These foreign anchors from all over the world are not only the promoters of "Made in China", but also become an important link connecting China and the global market, promoting trade interoperability and cultural mutual learning.

In the cross-border e-commerce live broadcast room in Chengmai County, Hainan Province, foreign anchors from different countries are "cultivating" good products from all over China for global consumers.

Xiaomei is 25 years old and is from Morocco. She came to China because of her obsession with Chinese ancient architecture and successfully graduated from an architecture university in Shenyang in July this year. In October, she officially became the first batch of foreign anchors signed by the Chengmai County cross-border live broadcast base. Thanks to the "green channel" opened by the Hainan Free Trade Port for the introduction of international talents into the live broadcast industry, she obtained a work visa within a few days and became a cross-border anchor with "certificate to work".

At present, most of the online buyers at Chengmai County’s cross-border e-commerce live broadcast base come from North America, Southeast Asia and European markets. The most popular audio processing equipment in Xiaomei’s live broadcast room is the “live broadcast sound card” made in Guangdong. This $99 electronic product is very popular in the US market.

Since the base started operating in September this year, Xiaomei's cross-border e-commerce company has helped more than 100 manufacturers sell their products overseas. The live broadcast category has also gradually expanded from consumer goods such as clothing, cultural and creative products, and electronic products to industrial products such as auto parts, successfully opening up B2B, which is a new channel for cross-border trade between companies.

Since this year, the Hainan Provincial International Data Integrated Service Center has provided enterprises with "one-stop" services such as cross-border data dedicated line acceptance, in order to promote the safe and orderly cross-border flow of data, help foreign anchors to bring goods "Made in China" unhindered 24 hours a day, and allow live broadcast content to reach the global market in compliance with regulations.

Moroccan anchor Xiaomei: I think the construction of a free trade port in Hainan is the main reason why I moved here. The local government continues to introduce various facilitation policies and shows everyone that there are so many market opportunities here. There are already many foreigners in Hainan, but more are coming.

Policy dividends are continuing to translate into strong investment enthusiasm. With the introduction of policies to facilitate the employment of foreign anchors, speed up cross-border logistics, and "double 15%" tax incentives, cross-border e-commerce companies have settled in various cross-border live broadcast bases in Hainan Province.

Director of the Industrial Research Institute of Hainan Cross-Border E-Commerce Association Wang Huan: More than 100 companies have signed contracts with our platform. As of November, more than 20 of these companies have shipped goods to overseas warehouses and completed business transactions. More than 50 industrial and agricultural companies from the mainland have also registered their export trading companies in Hainan on our platform. It can be seen that such an ecology has played a very positive role in driving the entire industrial chain and agricultural chain of China to go to sea through Hainan.

The policy dividends of the Hainan Free Trade Port have provided unprecedented opportunities for the development of cross-border live streaming e-commerce. For new anchors like Xiaomei, Hainan is a "dream island" full of infinite possibilities. For the world, Hainan is also becoming an important window to showcase the strength of "Made in China" and perceive the charm of "Chinese culture."