CCTV News: This summer, with the dual efforts of green consumption and night economy and the combination of culture and creativity, some new "night" patterns are injecting new impetus into the night economy.

The forests of Qixingshan National Forest Park in Heilongjiang Province are green and the air is fresh, allowing tourists to relax in getting close to nature. When night falls, the night economy quietly comes on, the scenic area is brightly lit, and the colorful lights decorate the mountains like dreams. The special night market is very lively, and various food stalls are full of fragrance.

Qixingshan National Forest Park has also innovated and upgraded services to build a big stage for art performances integrating panoramic sound, photoelectricity and electricity.

In the national tourism and leisure district of Chengde, Hebei, Yuanbao Street instantly transforms into a dreamy art space as soon as it reaches the evening.

Since 2025, many places in my country have actively built iconic check-in spots for the night economy, attracting many consumers to travel, not only promoting the sustained prosperity of the night economy, but also becoming a new way of life. The first launch and first store show new consumption momentum

The night economy is booming, and the popularity of the first launch economy is also continuing to rise. Since 2025, all localities have promoted the high-quality development of the initial public offering economy in accordance with local conditions and actively created new consumption momentum.

In the pedestrian street of Nanjing Road, Shanghai, many leading brands choose to open global or national flagship stores here, and the store is full of popularity. This commercial body focusing on dimensional culture has just been completed for 6 months, and the passenger flow exceeded 10 million.

From January to May 2025, Shanghai added 365 new first stores, of which 10 were first stores in the world and Asia, with high-level first stores accounting for nearly 20%.

Li Hongtao, deputy director of the Commercial and Trade Department of the Shanghai Municipal Commission of Commerce, introduced that focusing on the initial economy, we will accelerate the creation of a global consumption display window of "global style, oriental rhyme, Wanshanghui, and vitality source".

In Nanjing, Jiangsu Province, a number of first exhibition projects have been created, including the "World Heritage Classic Influence Exhibition", and subsidies have been provided for nearly a thousand art exhibitions and 40 themed exhibitions, creating a multi-level consumption experience for citizens and tourists.

Liaoning is also actively encouraging localities to launch first-time consumption season activities. In the Sino-French agricultural and sideline products theme market, 16 high-quality French companies brought their specialty products to Liaoning for the first time. Frontier technology lights up new consumption and leads new trends in consumption upgrading

At present, cutting-edge technology is entering our lives, quietly changing the consumption mode and pace of life, which has also spawned more new consumption scenarios and led the new trend of consumption upgrading.

In the past two days, at the first Better Life Expo held in Beijing, the humanoid robots and four-legged robots brought by Yushu Technology, one of the "Six Little Dragons in Hangzhou", have become the focus of the scene, showing the audience a wonderful experience of future technological life that is within reach.

Another technology company in the exhibition, "Hangzhou Six Xiaolong", demonstrated the "black technology" that turned science fiction into reality on the spot.

This guy who is playing the piano has lost his right hand, but now, he can play a piece silky with his intelligent bionic hand. Moreover, writing calligraphy, mixing cocktails, and lace-up coffee can be done by directing bionic hands with the brain.

Technology is bringing more and more new consumption scenarios and bringing new lives to everyone. In Nanjing, Jiangsu, the world's first smart and all-in-one coffee robot is commercially launched in Nanjing.

Not only that, the first results of emerging industries such as multi-rotor drones and general humanoid robots have been announced one after another, and the local government is leading the new trend of consumption upgrading through "industry + innovation".