CCTV News (News Network): Use culture to promote tourism, and use tourism to promote culture. In the first quarter of this year, my country's cultural and tourism industry achieved a high start, and the cultural and tourism market consumption was vigorous and continued to be hot.
This spring, the national cultural performance market has boomed both supply and demand. The National Grand Theater achieved a "good start", with box office revenue exceeding 100 million yuan in the first quarter, exceeding 100 million yuan nearly two months earlier than in 2024. It also pioneered the "second live" model of performances in the headquarters and live broadcasts nationwide. With the help of ultra-high definition and virtual reality and other technical means, a performance can be broadcast simultaneously in more than 100 theaters and theaters across the country, allowing viewers from all over the country to see the fine performances of national-level troupes at their doorstep.
According to statistics, in the first quarter of this year, the national performance box office reached 2.336 billion yuan, an increase of 17% over the same period last year. In addition, the national movie box office reached 24.4 billion yuan in the first quarter, an increase of about 48% year-on-year, setting a record high, ranking first in the world. Activities such as "Travel with Movies" and "China Film Consumption Year" have turned "film and television traffic" into "cultural tourism increment", and continue to drive the cultural and tourism consumption boom.
Data from the National Bureau of Statistics showed that in the first quarter of this year, the national cultural and related industries enterprises above designated size achieved operating income of 3393.9 billion yuan, an increase of 6.2% over the same period last year; the 16 industries with relatively obvious characteristics of new cultural formats achieved operating income of 148.46 billion yuan, an increase of 12.5% over the same period last year. The rapid development of new cultural industries has become a new growth point for the cultural industry.
