CCTV News: From Inner Mongolia to Hunan, it was filmed on site through more than 40 places. The film "The Great World is My Love" released in 2025 was popular, and the filming location also makes full use of film and television resources and launched a number of theme routes of "Follow the Movies to Travel".

Qingxi Village, Yiyang, Hunan Province is the filming location of many films such as the movie "The Great World Is My Love". During the May Day holiday, Qingxi Village launched a new gameplay of "literature + interpretation". Next to Qingxi Gallery, the spring plowing scene in the film was restored.

In Qingxi Bookstore, fragments of classic works are staged one after another. While watching the performance, tourists can also participate in the plot interaction in person, be the "protagonist" in a literary work, and experience the charm of literature immersively.

"Movie+" adds not only popularity, but also makes local consumption popular. During the holidays, tourists can enjoy a 20% discount on accommodation, catering, etc. in various scenic spots with movie tickets. In this farm stay located in Qingxi Scenic Area, the iron pot crayfish is popular and has become popular with the movie "The Great World is My Love", and there are endless tourists coming here to eat crayfish every day. Quanzhou, Fujian: Visit film and television attractions, buy special cultural and creative resources, bring home beautiful memories

In addition to visiting on-site, many tourists will bring local special cultural and creative products to check in for landmark buildings that appear in film and television dramas. For many tourists, bringing these cultural and creative products home also brings back the wonderful memories of Quanzhou.

East and West Towers, Bell Towers, West Street, Zhongshan Road... The popular blocks of Quanzhou Ancient City appear in film and television dramas often show the scenes of tourists taking photos and checking in with cultural and creative products in hand. Exquisite refrigerator stickers, cute ornaments, etc., these cultural and creative products full of Quanzhou’s characteristics have opened up another way to check in Quanzhou.

In a local cultural and creative store in Quanzhou, the design team explored the special cultures of Quanzhou Maritime Silk Road culture and southern Fujian culture, and developed 300 cultural and creative products. The most popular among tourists is one of the Dripping Beast Cultural Creatives. On holidays, a store can sell more than 500 pieces a day.

Cultural and creative workers integrate local traditional cultural characteristics into product design, and use creativity to integrate them into local characteristic industries and techniques in Quanzhou such as ceramics, stone carvings, wood carvings, brick carvings, and lanterns to heat up the cultural and creative market.

From zodiac souvenirs to world heritage refrigerator stickers, from dolls with hairpin to east and west tower calendars, special cultural and creative products with strong traditional cultural heritage and both fashionable design and practical functions have captured people's hearts. Two days before the May Day holiday, Quanzhou Ancient City received 200,000 tourists. The travel scenes are richer and stimulate new vitality in the holiday economy

During the May Day holiday, various places have introduced innovations to create diversified cultural and tourism consumption scenarios to welcome tourists from all over the world. New business formats and new scenarios such as VR movie viewing, industrial heritage check-in, and technology light and shadow show have activated new vitality in the holiday economy. Collective digital cultural consumption gathers popularity

In the 798 Cultural Park in Chaoyang District, Beijing, the city's first composite VR theater is launched. 1 pair of glasses, 5 exhibition halls, and 8 VR videos with different themes allow consumers to experience immersively in different time and spaces such as oceans, Mars, the past and the future. Industrial heritage is reborn and gives birth to new cultural and tourism formats

This holiday, industrial tourism in various places has also set off a craze. In Hengyang, Hunan, a traditional old industrial city, the cultural block built on the old factory area is favored by tourists. In Chongqing, Eling Erchang Cultural and Creative Park, which was predecessored by the printing factory, retro industrial style and modern trendy culture collided with each other, attracting tourists to check in. Drone fireworks show stimulates new vitality for cultural and tourism consumption

In the Huai'an West Amusement Park Scenic Area in Jiangsu, the popularity of "night tour" continues to rise. The "Immersive Night Tour + Technology Light and Shadow Show" mode presents a shocking visual feast for tourists. Nearly a thousand drones have taken off into the air, changing various patterns and shapes in the night sky. The festival limited edition of colorful auspicious clouds and fireworks bloom in the night sky. Thousands of people shouted at Qin Opera, and the intangible cultural heritage feast was staged wonderfully

In Xi'an, Shaanxi, a cultural event of "Thousands of people shouted at Qin Opera" was staged passionately. The Qin Opera masters and drama fans participated together, bringing a unique Qin Opera art feast to citizens and tourists.