CCTV News: As the popularity of inbound tourism continues to rise, Yiwu, a "world supermarket" as a new tourist city, has attracted a large number of foreign tourists in combination with the new consumption model of "tourism + shopping".

The Yiwu International Trade City District 1 market mainly sells toys and accessories. Merchants actively change their business strategies during the holidays, open up retail, and attract more businesses. Visitors are also attracted by a wide range of products, opening up the "buy, buy, buy" travel shopping model. The reporter noticed that tourists from all over the world have become the main force of consumption, and some even came to purchase with suitcases, hoping to bring back more gifts to their families.

The reporter learned that in addition to the overseas buyer group that regularly travels, many foreign tourists chose "my country Travel" and "China Purchase" because of the recent policies of "240-hour visa-free" and "buy and refund" for departure tax refunds.

Scenarios are constantly coming up, and holiday cultural and tourism consumption is ushering in a new round of boom

This May Day holiday, cultural and tourism consumption has ushered in a new round of boom. All regions have launched new and colorful and immersive cultural and tourism experience scenarios, injecting new vitality into the holiday consumer market.

Platform data shows that the travel popularity value during the May Day holiday is expected to reach a new high since 2023. The popularity of hotel searches in China has doubled month-on-month in the past week, and the popularity of air ticket searches has increased by 80%. The holiday market shows a new trend of strong supply and demand and strengthening quality leisure and vacations. Among them, "Travel with the performance" has changed from a slogan and vision to an industry phenomenon and trend. All regions have launched new forms and new scenarios for cultural and tourism consumption to enrich holiday life.

In Changping, Beijing, two large-scale music performances will be held during the May Day holiday, with more than 70,000 participants. During the festival, Changping uses the theme of "One ticket to play Changping" to create an immersive experience of "music + cultural tourism".

In Zhongmu, Zhengzhou, Henan, "Only Henan Drama Fantasy City" will create a new cultural consumption experience for tourists during the May Day holiday by launching new plays and adding intangible cultural heritage interactive scenes.

In the Zhoucun Ancient Mall in Zibo, Shandong, tourists immersively experience the prosperity of Zhoucun Ancient Mall in a wonderful program such as the Twelve Flower God Parade and "Piehao Fengyun". In Xiamen, Fujian, this newly launched "folding space and space" of more than 200,000 square meters, tourists immersively travel through thousands of years of Minnan time and space in the "Intangible Cultural Heritage Museum" and nearly 30 special performances to experience the style of Minnan. At the Haining World Garden Conference in Jiaxing, Zhejiang, more than 10,000 flowers of hundreds of rare varieties such as hydrangea, rose, and azalea bloomed, bringing tourists a beautiful experience.

Driven by the performance market, cultural and tourism consumption on May Day is expected to continue to rise. Platform data shows that during the May Day holiday, the top ten most popular tourist destinations in China are Beijing, Chengdu, Shanghai, Kunming and other places.