CCTV News: During the May Day holiday, scenic spots, cultural and museum venues, theme blocks, etc. in various places have created immersive experience spaces and launched a number of new spaces and scenes in performing arts. From "seeing the scenery" to "entering the scenery", tourists not only travel in the scenery, but also become "people in the play".

During the May Day holiday, the multi-dimensional space drama "Only this Zhouzhuang" carefully created by the water town Zhouzhuang was staged, attracting many tourists. The audience walked together with fish lamps in hand and walked into the bustling and prosperous life scene. The immersive performance of "Only This Zhouzhuang" with a new and return has become more compact on the basis of the unchanging storyline, adding more interactive experiences. The use of high-tech techniques such as 3D virtual space and meta-universe scene construction strengthens visual presentation. Tourists seem to have traveled back to the Song Dynasty in an instant, and walked into the Song Dynasty's urban life, making the "player-watcher" become "player-enter-player" and experience the thousand-year-old water town culture in an immersive experience.

On May 1, the large-scale immersive fireworks show "Sky Painting Shanxi·Meeting Fireworks" was staged in the Lianhua Bay Scenic Area, Jinzhong City, Shanxi Province. The performance uses the sky curtain as the canvas and fireworks as the brush and ink, combining huge projections, dynamic water show, light concentration matrix and special effects interaction, presenting the audience with a "Sky Symphony Poem" that spans time and space.

According to reports, in the future, "Sky Painting Shanxi" will be deeply integrated with Shanxi's cultural tourism, and implant important pictures of Shanxi's cultural tourism into fireworks show performances, such as "Fireworks Show + Yungang Grottoes", "Fireworks Show + Hukou Waterfall", "Fireworks Show + Taihang Mountain", etc.

Beijing: Digital technology helps to create a new space for immersive performing arts

In recent years, the immersive interactive performing arts space created by technology, as an emerging form of cultural tourism, is attracting more and more attention with its unique charm and enriching tourists' travel experience.

In the "798·751" Cultural and Creative Park in Beijing, the largest composite VR theater in China has officially opened. The 3,500 square meters of super-large space is divided into 5 theme theaters, covering various themes such as traditional culture, natural science, popular science in the universe, film and television entertainment, game adventure, etc. The audience only needs a head-mounted display device, which can travel through the Tang Dynasty in one second, dream back to the Northern Song Dynasty, or dive deep into the sea, or travel in space...

Unlike traditional cinemas, the viewing area of ​​each VR video is an open space, where viewers can walk, move, communicate, or play games and adventures online.

Exhibition + Performance Old neighborhoods are moving towards "new"

At present, the performance market has become a new engine to drive consumption. Small theaters attract traffic to cities and add color to cultural and tourism. The unique performance forms and rich performance content in various places have also attracted many tourists.

Now, new spaces and small theaters in performing arts are becoming new growth engines for cultural consumption, and theaters and performing arts institutions are also actively seeking innovation and change, breaking the boundaries of traditional functions. As one of the cultural landmarks of Dongcheng, Beijing, Longfu Temple is crowded with tourists during the holidays. Intangible cultural heritage skills display, cultural and creative market, and drama performance venues such as Beijing People's Art Theater, as well as art exhibition venues such as China Art Museum and Jiade Art Center. Today, the Longfu Temple Park has formed a cultural and artistic theme block that gathers "exhibition + performance", becoming a new landmark for young people's cultural consumption.

In recent years, a group of new entertainment spaces of "small but exquisite" and "small but beautiful" have grown, and have become a must-check-in place for many tourists to come to Changsha with scene-based presentation and immersive experience.

The reporter learned from the Hunan Provincial Department of Culture and Tourism that combined with the modeling analysis of mobile mobile data, the number of days spent overnight tourists in Changsha, Hunan in the fourth quarter of 2024 was 3.05 days, and the rich performance content increased this number to 3.49 days in the first quarter of 2025.