The Spring Festival holiday is getting closer, and return home and travel bookings have entered the peak period. On January 7, reporters learned from Ctrip, Fliggy and other online travel platforms that this year’s Spring Festival passenger flow will peak around January 20 and continue until January 28. By January 30, the demand for holiday travel will explode, and family travel will become the main mode of travel.
From the perspective of travel destinations, with the successful application of the Spring Festival as a World Heritage, traditional cultural tourism has become more popular than ever before, and unique folk experiences are very popular. Shanghai, Beijing, Guangzhou, Hangzhou, Chengdu and other places are still the busiest during the Spring Festival. destination. It is worth mentioning that with the implementation of favorable policies such as the continued expansion of the “visa-free zone”, during the Spring Festival, inbound travel orders increased by 203% year-on-year.
According to Fliggy data, the popularity of searches related to "intangible cultural heritage tourism" on the platform, which includes intangible cultural heritage attractions, intangible cultural heritage experiences, etc., increased by 133% month-on-month. Visiting lantern fairs and temple fairs, enjoying folk song and dance performances, and wearing Hanfu for travel photography are popular experiences.
Ctrip platform data shows that during the Spring Festival, popular domestic destinations include Shanghai, Beijing, Guangzhou, Shenzhen, Harbin, Chengdu, Hangzhou, Kunming, Xi'an, Chongqing and other places. Quanzhou, Chaozhou, Shantou, Zigong, Datong, Xingyi and other niche destinations have soared in popularity. Judging from booking orders, Tongling, Huangshan, Datong, Jingdezhen, and Zhangzhou have experienced significant growth, with an increase of about 4 times compared with last year. In addition, it is expected that among tourists traveling during the Spring Festival in 2025, the proportion of parent-child families will increase to 49%, and the order volume will increase by 75% compared with the same period in 2024.
It is worth noting that the "visa-free circle" has continued to expand since 2024, and under the influence of the new policy of "240-hour transit visa-free", the rapid growth of inbound tourism is also a part of the 2025 Spring Festival tourism market. Big highlight. Ctrip data shows that inbound travel orders during the Spring Festival increased by 203% year-on-year. The main source countries are: South Korea, Malaysia, Singapore, Japan, the United States, Australia, Thailand, the United Kingdom, Russia, Vietnam, etc. Domestic destinations popular with foreign tourists include Shanghai, Shenzhen, Guangzhou, Beijing, Harbin, Chengdu, Xiamen, Zhuhai, Chongqing, and Hangzhou.
In terms of outbound travel, bookings for hotels, air tickets, itineraries, etc. have all greatly exceeded the same period last year. Relatively cheap air tickets and more relaxed visa policies have made Japan, Thailand, Malaysia, South Korea, and Singapore the most popular overseas destinations for Spring Festival bookings on the Fliggy platform.
From a price point of view, the current average price of air tickets, hotels and other commodities for outbound travel has dropped compared with last year. Among them, the average price of outbound travel air tickets has dropped by nearly 5 percentage points year-on-year. In addition, there are many special-priced routes that are worth picking up. For example, during the Spring Festival, direct air tickets from Shanghai to Jeju Island start at as low as 284 yuan, and direct flights from Beijing to Ordos only cost as low as 298 yuan.
