CCTV News: Keeping pets is an important way for contemporary young people to regulate themselves and relax. Pets such as cats and dogs are not only important emotional sustenance for young consumers, but also a way for them to go shopping and socialize. "Tiezi", young people are more willing to upgrade their consumption. Let’s take a look at today’s “New Trends in Young Power Consumption”.
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On the weekend, in a pet-friendly shopping mall in Beijing, many young people took their pets out for shopping. How willing are young pet owners to treat their pets?
According to the "2025 China Pet Industry White Paper (Consumption Report)", the size of the urban (dog and cat) consumer market will increase by 7.5% in 2024, reaching 300.2 billion yuan. Among them, the proportion of young pet owners continues to rise, with "post-90s" pet owners accounting for 41.2%. The proportion of pet owners born after 2000 is 25.6%, an increase of 15.5 percentage points from 2023. Young people have become the main force in raising pets.
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Now, pets are in young people’s families The status of pets is also gradually improving. In the past, raising pets was "just to keep them full", but now young people not only pay attention to their physical health, but also care about their happiness. Therefore, now young people are not satisfied with the company of pets at home, but are more willing to take their pets out and participate in their social activities.
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With the development of the pet economy, cute pets have also become the "accompaniments" for young people to go shopping and socialize. Some shopping malls and restaurants have also introduced pet-friendly policies. In addition to opening up spaces and services specifically for pet play, they also hold various pet-related activities from time to time. Merchants hope to attract more offline young consumers through the "pet-friendly" label. who.
