CCTV News: The 2025 Shanghai Auto Show will open on April 23, lasting ten days, and April 27 will be Public Day. The auto show is an important stage for global auto companies to showcase intelligence and electrification. The reporter found that in the context of the complex and changing global economic situation, many multinational auto companies still regard the Chinese market as the strategic focus of the global market and continue to "increase their investment" in China.

During the auto show, Japan's Toyota Motor has been making a lot of news. Not only did it formally signed a strategic cooperation agreement with the Shanghai Municipal People's Government, it established a wholly-owned factory of its brand Lexus in Shanghai. It also announced that it would adopt the Chinese chief engineer system worldwide for the first time, and for the first time, the research and development of new products led by Chinese local engineers.

In the supply chain and parts exhibition area, the person in charge of the French company told reporters that the Shanghai International Auto Show became the only major exhibition they participated in throughout the year. The person in charge told reporters that in the future, localization strategy will be adopted to help the growth and transformation of China's automobile industry and to promote innovative achievements in China to the global market. Experts said that from this Shanghai International Auto Show, it can be seen that more and more foreign-invested enterprises are changing from "entering into China" to "integrating into China". When global technology meets China's demand and multinational companies are innovating fundamentally, such two-way rushing is injecting new impetus into the development of China and even the global automobile industry.

China-Germany Automobile Industry Cooperation has reached a new level

In the interview, the reporter found that foreign-funded enterprises performed particularly well in the new development of China. It can be said that China-Germany automobile industry cooperation has reached a new level.

At the BMW booth, the super-sensing smart cockpit designed by BMW Shanghai R&D team debuted in Asia for the first time, bringing a new human-computer interactive experience. It is understood that this new technology will be mass-produced by the end of this year and will be reversely transported to European factories.

Volkswagen Germany focused on displaying the first results of their "For China" strategy, showing the largest number of new energy vehicles in history. Audi and SAIC have made new progress in cooperation, not only showing a new chassis designed specifically for Chinese road conditions, but also jointly developing a new intelligent platform with SAIC.

In addition to vehicle companies, Bosch Group, a part company from Germany, has also chosen to place its latest products in China for its first launch, and has signed cooperation with many domestic companies.

Germany Automobile Industry Association: The advantages of China and Germany are complementary

At the auto show, the reporter met the chairman of the German Automobile Industry Association who also participated in the Beijing International Auto Show last year. She said that the main reason why China and Germany's automobile industry cooperation is closer is that the advantages of both sides complement each other in the industry.

The chairman of the German Automobile Industry Association told reporters that at this stage, the cooperation between China and Germany car companies is developing more in-depth. Not only German companies consider it from the perspective of Chinese consumers and develop a large number of innovative technologies, but Chinese car companies also have a deeper understanding of European customers.

Mu Xiya also told reporters that she hopes that more Chinese auto companies and suppliers can enter the German market and jointly promote the future development of the China-German automobile industry.

How do overseas people view the future of the global automobile industry

It is not only the statement of the president of the German Automobile Industry Association, but at the auto show, the reporter also interviewed many overseas people. In today's complex global economic situation, how do they view the new changes in the global automobile industry?

Some overseas industry insiders said that although some countries are setting up trade barriers, this will not affect the process of globalization of the new energy vehicle industry.

Many vehicle companies have also expressed their views on the current complex global economic situation. The head of the Auto Dealers Association from Australia told reporters that plug-in hybrid models provided by Chinese automakers are popular. In the past five years, China has provided Australia with the vast majority of electric vehicles, and its sales share has increased from less than 2% to nearly 20%.

The head of the French Automobile Industry Association has come to China many times. He said that the United States imposes tariffs, and China and Europe should work together to face the new changes in the global automobile industry. China can establish joint venture factories in Europe to provide technology, products, etc. The former French Prime Minister also told reporters that in today's complex economic situation in the world, the world should establish a good balanced cooperation mechanism for mutual benefit and win-win results. He said: "I firmly disagree with the practice of tariff escalation. I believe that cooperation is the fundamental way, and it is also the direction of future cooperation between Europe and the People's Republic of China. The world today is full of tensions. The only way to resolve these tensions is to deepen international cooperation."