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Shandong uses technology to promote high-quality development of cultural and tourism industry
2025-05-14 source:CCTV.com

CCTV News (News Network): Since the beginning of this year, Shandong has accelerated the development of the cultural and tourism industry with technology, and promoted the quality upgrade and innovative development of the cultural and tourism industry by developing new scenarios and cultivating new business forms.

In Luyuan Village, the birthplace of Confucius in Qufu, Shandong, a cultural and tourism project that combines artificial intelligence technology for in-depth interaction is being debugged. During this May Day holiday, people can travel through time and space in digital scenes, experience traditional etiquette in immersively, and experience the profoundness of Confucian culture.

By continuing to increase investment in science and technology and enrich the supply of cultural and tourism products, in the first quarter of this year, the city's key scenic spots in Qufu received 5.48 million tourists, an increase of 31.21% year-on-year.

Shandong is accelerating the launch of new cultural and tourism scenarios and new business formats like this year. On Zhongshan Road, Qingdao, the digital project "Time Tram" is open to tourists for free, becoming a new internet celebrity check-in point. In the Taishan Scenic Area, digital collections such as "Five Mountains Only" and "Tiger Stone Carvings" are loved by tourists.

As a pioneer in domestic film industrialization, Qingdao Oriental Film Capital brings together more than 1,000 supporting enterprises in the entire chain, including film and television costumes, production channels, film and television equipment, etc. By accelerating the in-depth integration and innovation of film and television culture and high technology, it has continuously produced excellent works in recent years. Recently, a new motion capture system has been upgraded here, which can greatly improve the efficiency of film shooting and save costs.

At present, Shandong is formulating a three-year action plan for scientific and technological innovation in the cultural industry, striving to break through more than 20 major key technologies with independent intellectual property rights by 2027, create more than 10 benchmark application scenarios, and build Shandong into a new highland for the integration of culture and technology in the country.

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