CCTV News: At present, the export market is facing a complex and severe external situation, and relevant departments and enterprises are "responding to new changes." In Shandong, customization is reshaping the traditional industrial development pattern and becoming the core engine for enterprises to explore the international market.

When you walk into a personalized and intelligent clothing customization enterprise located in Jimo District, Qingdao City, the first thing you see is a smart screen full of technology. The user only needs to stand in front of the device and slightly open his arms. In just 7 seconds, the collection of 22 size data in 19 parts of the human body will be completed.

Liu Anna, the head of a foreign trade enterprise, introduced that in the traditional clothing manufacturing model, an old tailor can only play two sets of versions without resting a day. Through intelligent body-based measuring devices and combined with AI to customize the "data brain", the personalized customization model of "one person, one version, one piece, one piece, and one piece" and "7 working days delivery".

Xin Jie, customs declaration manager of foreign trade enterprises, introduced that with large-scale personalized customized services, their business has covered more than 60 countries and regions including Canada, Russia, South Africa, the Middle East, etc.

In the production workshop of the RV company located in Rongcheng, Shandong, workers are performing the final assembly and testing of the towed RV. This batch of RVs will be sent overseas after being offline. In recent years, the company has kept a close eye on market development trends. After gaining a foothold with drag-type off-road vehicle, it has targeted "private customization" to increase product added value.

In order to support enterprises to expand overseas markets, Rongcheng Customs has leveraged its functional advantages, made efforts at the forefront, and introduced a number of facilitation measures.

Lu Chunyu, the Rongcheng Customs Enterprise Management Section, which belongs to Qingdao Customs, introduced that Rongcheng has 14 RV complete vehicle manufacturers, and RV exports account for 70% of the country. In view of the large size and many accessories of RVs, they provide "agreement inspection" and "fast inspection and release" services, which compresses customs clearance time by more than 80%. Flexible production on demand manufacturing Light up the exported "lighthouse factory"

Whether the products can meet user needs is the market-oriented construction. Shandong's home appliance manufacturing is applying new technologies such as big data and artificial intelligence to product design and production, and transforming from large-scale manufacturing to large-scale customization.

In the digital center of this air-conditioning manufacturer, the large screen is showing the overseas market order situation. Staff only need to select the production order, and the system algorithm will schedule production based on the customized information of customer orders, combined with the production line operation status, etc., and display the production schedule information in real time.

Wang Cheng, order manager of foreign trade enterprises, introduced that their company's products have been exported to more than 130 countries and regions. Consumers' demand for air conditioners is also different. The factory adopts the "order first and then production" model, directly linking user orders and production links.

The realization of personalized customization and large-scale customization is inseparable from the company's R&D and investment. The company has obtained nearly 4,000 invention patents. In the past five years, the company has invested a total of 291 million yuan to upgrade and transform the production line and product testing capabilities, and its annual production capacity has been greatly improved.

Hu Xianjun, head of production of foreign trade enterprises, introduced that through big data, high-end algorithms and generative artificial intelligence technology, they optimized the entire production chain, shortened the product design cycle by 49%, shortened the order delivery time by 19%, and reduced the equipment failure rate by 28%.

Innovative achievements "going overseas" cannot be separated from intellectual property protection, and customs has put "amulets" on enterprises to develop international markets.

Song Tao, deputy director of Jiaozhou Customs, introduced that intellectual property customs protection has a very obvious role in promoting the quality of foreign trade and creating a law-based business environment. At present, Qingdao City’s intellectual property customs filing has reached 1,316 items.