CCTV News: At the opening ceremony of the 15th Beijing International Film Festival, the State Film Administration, China Central Radio and Television and other units jointly launched the "China Film Consumption Year" event, working together to create a new scenario for the integration of culture, business, tourism and sports, and create a richer cultural life experience for the general audience and consumers.
During the film festival, Beijing launched 12 "Follow the movie to travel" routes, covering various movie themed check-in points in Beijing. The reporter also followed the Film Museum and the Science and Technology Art Integration Tour route to check in the China Film Museum.
This is currently the largest national film museum in the world and a treasure for movie fans to check in. Here you can not only experience the century-old development history of China's film industry, but also feel the unique charm of light and shadow in the IMAX giant screen theater here.
During the Beijing Film Festival, the Film Museum planned a triple screening unit to create an audio-visual feast, attracting tourists from all over the country to come to watch and visit the movie. Liu Jun, deputy director of the Party Leadership Group of the China Film Museum, introduced that the film festival is also very rich. Some classic films have been screened after 4K restoration, and a special ethnic film week has been held to screen more than 10 ethnic films. At the same time, the screening activities of the National Peking Opera Film Project will be held.
From April 18 to May 5, the Beijing Film Festival's "Ticket Economy" activity links multiple core business districts in Beijing, allowing the enthusiasm of the film festival to extend from the screen to our daily lives. In addition to keeping tickets for souvenirs after watching the movie, you can also unlock exclusive offers for surrounding shopping malls, restaurants and tourist attractions.
Sun Jiashan, Research Institute of the Central Institute of Culture and Tourism Management Cadres, said that films are becoming a medium form to promote the deep integration of culture and tourism and the deep integration of culture and technology. This Beijing International Film Festival brings together various films, and also produces a very good social linkage effect, driving the social economy, social life and the daily lives of the people to have a more positive social impact.
