CCTV News: According to the WeChat official account of "City Saying New Language", in order to implement the relevant decisions and deployments of the Party Central Committee and the State Council on vigorously boosting consumption, and to effectively clean up and rectify the chaos in the advertising market reflected by the masses, on April 14, 2025, the State Administration for Market Regulation issued the "Notice on Maintaining the Order of the Advertising Market and Creating a Good Consumption Environment" (hereinafter referred to as the "Notice"), deciding to carry out the rectification of the advertising market order across the country.
The Notice focuses on key areas of people's livelihood and emerging Internet media, and clarifies key tasks related to advertising supervision in 2025 from five aspects: "medical, medicine, health food, special medical purpose formula food, medical device advertising", "ordinary food advertising", "financial advertising", "education and training advertising", and "Internet advertising". It organizes strict investigations on "miracle doctors" and "miracle medicine" advertisements, food advertising efficacy publicity, financial management advertising that guarantees and risk-free capital, illegal advertising of vocational skills training, Internet advertising, etc., and effectively protects consumers' legitimate rights and interests.
The Notice requires market supervision departments at all levels to promote the improvement of long-term mechanisms for advertising supervision, further improve service-oriented law enforcement capabilities, combine rectification work with advertising compliance and assistance actions to help business entities to understand and grasp the boundaries of laws and regulations, enhance their awareness and ability to operate in accordance with the law, effectively maintain the order of the advertising market, and create a safe, safe and comfortable consumption environment for vigorously boosting consumption.
