This is the exterior of the 5th China International Consumer Products Expo. Photo by Xinhua News Agency reporter Guo Cheng

Xinhua News Agency, Haikou, April 15 (Reporters Wang Cunfu and Zhong Qun) The 5th China International Consumer Products Expo (Customer Expo) being held here has attracted more than 1,700 companies and more than 4,100 brands from more than 70 countries and regions around the world to participate in the exhibition. According to statistics from the Secretariat of the Organizing Committee of the Consumer Expo, 65 Fortune 500 and leading companies have set a record high in the number of exhibitions.

"Lead foreign companies continue to be optimistic about the Chinese market and are actively embracing the opportunities brought by China's high-level opening up." said Kuang Xianming, deputy director of the China (Hainan) Institute of Reform and Development.

The reporter saw at the exhibition that exhibitors from all countries participating in the Consumer Expo were enthusiastic. As the guest of the exhibition, the UK has participated in the exhibition area of ​​more than 1,300 square meters and 53 brands, about twice the previous one.

The British Minister of State for Commerce and Trade Douglas Alexander said at the opening ceremony of the UK National Pavilion that the UK-China bilateral exchanges have a long history, bilateral economic and trade cooperation has achieved strong growth in the past decade, and both commerce and investment are smoother and more active than in the past.

He said that he hopes that through this Consumer Expo, he will bring real benefits to British-funded enterprises in China, as well as Chinese investors and enterprises.

On April 13, foreign personnel exchanged with Chinese staff at the UK National Pavilion of the 5th Consumer Expo. Photo by Xinhua News Agency reporter Sun Xiaotian

Slovakia, Singapore, Brazil and other countries organized exhibition groups for the first time. Slovakia brings unique wine, dried fruit and other products, and the Singapore exhibition group brings well-known brands such as Fengti and LifeBoost.

Volkswagen Group (China), which has participated in the exhibition for three consecutive years, has jointly unveiled this year six brands, Volkswagen, Audi, Porsche, Bentley, Lamborghini and Ducati, to showcase the latest achievements in the fields of electrification transformation and sustainable innovation.

"We are full of confidence in the Chinese market." Liu Yunfeng, executive vice president of Volkswagen Group (China), said that in the future, Volkswagen Group (China) will continue to deepen its roots in the Chinese market.

At present, the rules-based multilateral trading system is being seriously damaged. The arrival of the Consumer Expo as scheduled provides an important platform for global enterprises to share the Chinese market and Chinese enterprises to go to the world stage.

Li Jialin, chief partner of KPMG China South China, believes that the Consumer Expo not only provides a platform for open cooperation for global companies, but also demonstrates cutting-edge consumption trends in China and the world. In the future, the exhibition spillover effect will be continuously released in the fields of trade promotion, industrial upgrading, consumption upgrading, institutional innovation, etc.

Kuang Xianming said that China's determination and measures to unswervingly uphold multilateralism and are willing to work with all countries to promote free trade and achieve mutual benefit and win-win results are being seen by the world.

This Consumer Expo was held from April 13 to 18, with the theme of "Share open opportunities and create a better life together". The China International Consumer Products Expo is the only national exhibition in China with consumption as its theme.