CCTV News: The United States abuses tariffs and engages in "tariff bullying", affecting all trading partners. Shenzhen has gathered many foreign trade companies, and the total foreign trade import and export volume reached 4.5 trillion yuan in 2024, ranking first among cities in the country. How does Shenzhen, as a major foreign trade city, deal with the impact? Let’s see the reporter’s interview and investigation in Shenzhen.

When the reporter came to this company in Longgang District, Shenzhen, the warehouse was still busy shipping. The company's head told reporters that as a foreign trade company exporting mobile energy storage products, the current shipment volume has basically not been affected. In the company's factory, the reporter saw that the orders in April were still full. According to the company's head, the total production schedule in April is 8,000 units, and more than 3,000 units have been produced.

The person in charge Liang Haining told reporters that when tariff barriers first appeared in the past few years, the company intentionally adjusted its market layout and exported to countries and regions such as Europe, Japan and South Korea, Australia, and the US market only accounted for 10%, so overall shipments have not been greatly affected at present.

The standards of different countries are different and consumers' habits are different. This is a difficulty for enterprises to expand into diversified markets. Liang Haining also encountered difficulties in the early stages of expanding the market. "I have no experience in early product design, so I directly designed the AC output interface on the panel. However, when I have to design the specifications of other countries, the entire panel must be re-opened. The time period is very long and the price is high. After learning the lesson, the space will be reserved for new projects. When it encounters the needs of different countries, just modify the inserts in this piece and it can be modified in about 20 days." Liang Haining said. Not only does the specifications of the product need to be adjusted, the reporter found that Liang Haining's team also closely monitors the habits of local consumers and makes adjustments at any time.

Liang Haining said that they are always seeking change, and the core of the enterprise is "a light that is not easy to save money." The layout of diversified markets and continuously improving product competitiveness makes him feel confident when talking about the future. The company has recruited more than a dozen new R&D employees this year and is expanding the laboratory. Liang Haining said: "We firmly believe that product research and development is the core competitiveness of enterprises, and the product is updated very quickly. If we do not insist on R&D investment, the products will easily fall behind. We believe that the determination of enterprises cannot change their direction because of temporary storms."

Forward-looking layout of technological breakthroughs, enterprises actively respond to tariff fluctuations

In recent days, reporters have visited enterprises and exhibitions in Shenzhen, and learned that more and more industries and enterprises are responding to the uncertainty brought about by tariff fluctuations through forward-looking layout and global expansion.

At 10 a.m., when the reporter walked into this company in Nanshan District, Shenzhen, the sound of telephone and keyboard typing came one after another, and the marketing department was following up with overseas customers for the progress of the order. Another company focuses on acoustic research and development design and intelligent software and hardware development. Its first stop in its overseas choice was the US market and was directly positioned at the mid-to-high-end. Today, nearly 20% of corporate revenue comes from the U.S. market.

On the global chessboard of Shenzhen foreign trade companies, such "technology breakthrough" has become the norm. At present, many technology companies and business associations in Shenzhen are deeply engaged in emerging market opportunities brought by the joint construction of the "Belt and Road" overseas, and have achieved breakthroughs through diversification of export locations, technology upgrades, and supply chain reconstruction.

The United States' "tariff bullying" has brought huge shocks to the domestic cross-border e-commerce industry. However, the reporter's research found that in Shenzhen, the proportion of North American revenue of many companies has gradually declined in recent years; at the same time, the non-US market has increased its efforts to develop. For them, “Don’t put eggs in one basket” is the way to develop.

While domestic and foreign trade companies are actively seeking change, many non-US overseas e-commerce platforms are also actively extending "olive branches". Recently, the 2025 Lotte Global E-commerce Brand Summit was held in Shenzhen.

Expand domestic sales, expand market, and concentrate on doing your own business

The reporter also learned in the interview that in order to enhance the ability to resist risks, many foreign trade companies in Shenzhen are actively deploying overseas markets, expanding domestic markets, and focusing on doing their own business.

In this company focusing on the field of airtight testing, staff at the production center are assembling a new batch of airtight testing instruments. From 2019 to 2024, the company has increased its own technology research and development efforts and actively cooperated with domestic manufacturers. At the same time, the company is also constantly expanding the domestic market, and the order volume in the first quarter of 2025 increased by 120% year-on-year.

This power equipment company has actively participated in exhibitions and exchange activities since May 2024, constantly expanding its overseas market. It has currently made market layouts in Malaysia, Indonesia, Dubai and other places. On the 20th of this month, we will also go to the Afghan market to negotiate technical plans and bidding requirements.

Data shows that Guangdong Province's exports to the United States reached 948.81 billion yuan in 2024, and its share of exports has dropped to 16.10%. At present, my country is breaking through bottlenecks and checkpoints in the policy of "export to domestic sales". Shenzhen is also expanding domestic demand in all aspects, stabilizing foreign demand, implementing special actions to boost consumption, increasing efforts to expand the implementation of the "two new" policies, and actively cultivating new momentum for foreign trade development.