At present, the global economic and trade environment is complex, and multinational enterprises are facing more uncertainty in their investment and operation. China's policy environment is transparent, stable and predictable, and the consumer market has huge potential, which further enhances the confidence of foreign capital to deploy in the Chinese market for a long time.

The 5th China International Consumer Products Expo was held in Hainan from April 13. More than 1,700 companies and more than 4,100 brands from more than 70 countries and regions participated in the exhibition, with a scale exceeding the previous years, demonstrating the confidence of all parties in China's development. At present, the global economic and trade environment is complex, and multinational enterprises are facing more uncertainty in their investment and operation. China's policy environment is transparent, stable and predictable, and the consumer market has huge potential, which further enhances the confidence of foreign capital to deploy in the Chinese market in the long term. In China, foreign-funded enterprises can demonstrate their advantages and capabilities and gain the upper hand in global competition.

China continues to connect the world with higher levels of openness, and shares development opportunities with all parties in opening up, becoming an important factor in attracting foreign-invested enterprises to actively participate in the Consumer Expo. Opening up to the outside world is China's basic national policy. China is promoting high-level opening up to the outside world, steadily expanding institutional opening up such as rules, regulations, management, and standards, and constantly introducing a series of policies to stabilize foreign investment to enhance the confidence of foreign-invested enterprises to invest in the Chinese market. Hainan, the host of the Consumer Expo, is accelerating the construction of a free trade port, which is a vivid epitome of China's promotion of high-level opening up. After five years of exploration and practice, the Consumer Expo has become an important stage for global enterprises to share the Chinese market and Chinese enterprises to go global. Xie Yi, senior vice chairman of Charoen Pokphand Group, said that the current international situation is complex and changeable, and China has always embraced the world with an open and win-win attitude. Charoen Pokphand Group plans to promote more good Chinese products to Southeast Asia and the whole world, and at the same time introduce good global products to the broad Chinese market to share open opportunities.

"Shopping in China" highlights China's super-large-scale market advantages. The series of activities "Purchase in China" launched during this Consumer Expo is a special action to accelerate the implementation of consumption. In recent years, the Chinese government has firmly implemented the strategy of expanding domestic demand, carried out old-for-new consumer goods, promoted the high-quality development of service consumption, organized a series of consumption promotion activities, accelerated the cultivation and construction of international consumption center cities, and promoted the continuous expansion of consumption, which not only improved the quality of life of Chinese people, but also created development opportunities for enterprises around the world. In 2024, China's total retail sales of consumer goods exceeded 48 trillion yuan, an increase of 3.5% over the previous year. From 2021 to 2024, China imported a total of RMB 7.4 trillion in various consumer goods. Relying on China's super-large market advantages, the Consumer Expo gathers global consumer products, displays diversified consumption scenarios, leads the trend of consumption upgrading, and continuously improves international influence and global recognition, providing strong support for accelerating the construction of a new development pattern, promoting high-quality development, and helping the recovery of the world economy. The UK is the guest of honor for this Consumer Expo. Douglas Alexander, Secretary of State for the British Ministry of Commerce and Trade, said that he hopes to bring development opportunities to British-funded enterprises and Chinese investors operating in China through this Consumer Expo, and jointly create a more prosperous future.

The "Invest in China 2025 Hainan Free Trade Port Global Industry Investment Conference" was held during this Consumer Expo, showing global investors the achievements, business environment and investment opportunities of Hainan Free Trade Port, demonstrating China's firm determination and pragmatic actions to unswervingly create a first-class business environment and provide enterprises from all over the world with better service guarantees. The business environment is the soil for the survival and development of enterprises. China is actively creating a first-class business environment for market-oriented, law-based and internationalization, and releasing a strong "magnetic force". Strengthen intellectual property protection, and the global ranking of the business environment has jumped from 96th to 31st; safeguard the legitimate rights and interests of foreign-funded enterprises and ensure that foreign-funded enterprises in China enjoy national treatment equally; the negative list of foreign investment access has been reduced 8 times, from the earliest 190 items to the current national version of 29 items and 27 items in the free trade pilot zone version... From business to "promotional business", China continues to optimize the business environment and builds a fertile land for investment.

Being with China is walking with opportunities, believing in China is believing in tomorrow, and investing in China is investing in the future. China will firmly support the better development of foreign-invested enterprises in China, continue to be an oasis of certainty in the eyes of foreign-invested enterprises and a hot spot for investment and business development, and work with the vast number of foreign-invested enterprises to write a new chapter of mutual benefit and win-win results.