CCTV News: Since 2025, the "old-for-new" policy has achieved "seamless connection" across the year, which has effectively driven the continuous recovery and improvement of consumption. In Anhui Province, since the implementation of the "two new" policy of large-scale equipment updates and consumer goods "old for new" policy, the local government has introduced a number of measures to optimize service processes and continuously stimulate market vitality.

On the basis of "national subsidy", Anhui Province has increased its discounts and actively promoted e-commerce platforms, payment institutions, production and sales companies to launch consumption promotion discounts. The province has participated in the "old-for-new" subsidy category of consumer goods, and the number of branded products has reached 31 categories.

Since the implementation of the "old-for-new" policy for consumer goods in April 2024, as of March 2025, preferential policies have driven sales of about 71.5 billion yuan in cars, home appliances, home decoration, kitchens and bathrooms. In Tongling City, Anhui, the local government issued the first batch of consumption coupons for 2025 based on the promotional fee policies such as "national subsidy" and "provincial subsidy".

The consumption coupons issued this time fully consider the convenience and targeting in the use process, and attracted more than 130 companies including automobiles, department stores, catering, etc. to participate.

Zhang Xiaofang, assistant general manager of a shopping center in Tongling, Anhui Province, introduced that their consumption coupons were originally put on place in 18 days, and they were all taken out in two days. The use of this consumption coupon can drive merchants to spend more than 4 million yuan, which doubled compared with previous years.

Xu Jinchao, deputy mayor of Tongguan District, Tongling City, Anhui Province, introduced that there are three subsequent batches of consumption coupons. The issuance of this consumption coupon, coupled with the national "old for new" subsidy policy for large-scale consumer goods, is expected to directly drive consumption growth of hundreds of millions of yuan. Nanchang, Jiangxi: "Maternal and infant consumption coupons" are launched and consumers can enjoy a 10% subsidy

At present, consumption promotion measures in various places are constantly "new". Last week, Nanchang, Jiangxi launched the "maternal and infant consumption coupon", and consumers in Jiangxi can enjoy a 10% discount on the subsidy.

This time, Jiangxi maternal and infant government consumption coupon activities will last until July 9, 2025. During the event's online period, each person can receive a consumption coupon once a day.

After the "maternal and infant consumption coupon" was launched, the overall transaction volume of maternal and infant products increased by 134% year-on-year, milk powder increased by 292% year-on-year, and the infant and child sleeping category increased by 113% year-on-year. According to comprehensive calculations by relevant local government departments, the "maternal and infant consumption coupon" subsidy can save up to nearly 1,000 yuan per month for parenting families.