CCTV News: Since the beginning of this year, with the popularity of Spring Festival movies, the box office of mainland Chinese films in 2025 led the global film market with a record of over 24.4 billion yuan. Among them, domestic brands and projection systems with core intellectual property rights are particularly impressive, with many data hitting new highs.

In a cinema in Chengdu, Sichuan, this country's first curved CINITY LED movie screen attracted many viewers to watch the movie, and some viewers even came here specially from surrounding towns.

CINITY LED is a sub-brand of the state-owned independent brand CINITY film projection system with core intellectual property rights. It can provide viewers with smoother and clearer pictures and higher brighter viewing experience than traditional projection systems‌. Taking the ever-popular "Nezha: The Devil Child's Trouble" as an example, many viewers found that when they were "two swipes" and "three swipes", they saw details that they could not see in traditional cinemas in CINITY Cinemas and CINITY LED cinemas.

According to data from this year's Spring Festival, CINITY Cinema has set new highs in several data. From the 2025 Spring Festival Eve to the seventh day of the lunar month, the box office of CINITY theaters nationwide increased by 82.6% year-on-year compared with the 2024 Spring Festival period, the number of viewers increased by 80.2%, and the average number of visitors increased by 73.3%, which is a big lead among domestic special film theater brands. What is particularly worth noting is that the average number of people in CINITY movie theaters is 107, which is twice that of ordinary movie theaters.

Continuous innovation and breakthroughs The domestic projection system has been internationally certified

The impressive results of box office data show the audience's recognition and favor for the domestic projection system, and this is also an important manifestation of the continuous innovation and breakthroughs in the field of Chinese film technology.

The resolution of traditional projection systems is usually 2K and has 24 frames of pictures per second. With the widespread application of digital technology, the audience's requirements for the picture are getting higher and higher. The CINITY China Film Film System was officially launched in August 2019, and it creatively integrates seven major film projection fields including 4K, 3D, high brightness, high frame rate, high dynamic range, wide color gamut, and immersive sound.

In 2023, China Film and Television launched a state-owned high-tech format LED projection brand with core independent intellectual property rights - China Film and Television CINITY LED, which is also the world's first 4K, 120 frame LED theater projection system.

During the Spring Festival in 2025, China Film CINITY LED CFL-10 obtained the latest CTP1.4.1 certification certificate from the digital film advocacy organization, becoming the world's first LED film projection system to obtain this certification, and it is currently the only HDR (high dynamic) LED projection system recognized by the organization in the world, marking that China's film projection technology and equipment occupy a global leading position in the field of high-end film projection, and set a new benchmark for the global film industry.

The China Edition Production Center settles in Hollywood to help movies go global

CINITY LED, as the world's first 4K, 120-frame LED theater projection system, also has the exclusive version production process of China Film CINITY LED. In January this year, the CINITY LED plate making center in Los Angeles was officially established and put into production, marking that China Film CINITY LED is currently the only projection system brand in China and even the world that has the exclusive LED plate making capabilities for films. The center can not only provide Chinese audiences with domestic videos made exclusively with CINITY LED, but will also provide Hollywood imported videos made exclusively with CINITY LED.

According to reports, CINITY LED can achieve exclusive plate making and is of great significance in the field of film. From another level, establishing a plate making center in Hollywood has also added better conditions and foundations for my country's film technology and film cultural content to go global.