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The inbound tourism market ushers in a golden cycle of double release and continues to release new momentum
2025-05-11 source:CCTV.com

CCTV News: China's continuous upgrade of the visa-free policy and the continuous expansion of the visa-free "circle of friends" have allowed foreign tourists to come to China to quickly expand from special China travel such as travel check-in "follow the event" and "follow the movie" to "cultural tourism +" and other flowers blooming in many new business formats, especially the superimposed holiday effect, which has made the continuous release of new momentum more prominent.

Shandong welcomes the largest inbound tourist group in South Korea

In early April, a team of nearly 400 tourists from the Korean Walking Ball Association entered the country through Weihai and started a multi-day "Travel with the event" trip to Shandong. This is the largest inbound Korean tour group that Shandong has welcomed since the relevant visa-free policy for South Korea last year. Weihai gathers special performances of the "Flower God Concierge", Chinese drum "Rap Facebook" and intangible cultural heritage display and experience activities, and the performance with a strong Chinese traditional charm attracted tourists to stop.

From January to February this year, Shandong received inbound tourists a year-on-year increase of 65.5%.

The latest data shows that from January to February this year, 154,000 inbound tourists were received, an increase of 65.5% year-on-year.

The popularity of inbound travel continues to rise, and Zhangjiajie "gathers" foreign tourists

The popularity of inbound travel in Zhangjiajie, Hunan continues to rise. Last year, the number of inbound tourists in Zhangjiajie increased to more than 180 countries and regions. According to statistics, the hot Zhangjiajie Grand Canyon Scenic Area received nearly 50,000 tourists in the previous week, of which more than 33% of overseas tourists were.

Cultural Interaction Zhuhai shows the unique charm of "sweet business cards"

The popular check-in location of "Hongqi 1970 Art Zone" in Jinwan District, Zhuhai not only gives industrial heritage a new vitality, but also shows the world the unique charm of Zhuhai's "sweet business cards" through intangible cultural heritage activation and cultural interaction.

China's inbound tourism market ushers in a golden cycle of double release

Experts said that as a highly comprehensive and highly correlated industry, tourism has a strong economic driving role. China's inbound tourism market is ushering in a golden cycle of dual release of structural upgrading and consumption potential.

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