CCTV News: April 4th is the first day of the Qingming Festival holiday. In addition to commemorating heroes and sweeping tombs and worshiping ancestors, Qingming Festival is also a good time to go out and enjoy the scenery. What new changes have occurred in the consumer market during this Qingming Festival? We try to unlock new outings, new travel trends, and new holiday consumption trends across the country in the way of hot pictures. Today we will pay attention to "outing". The Qingming Festival is the first holiday after the Spring Festival. It is March, and the sea of ​​flowers in various places has arrived as scheduled. This year, outings and "flower appreciation" have become the mainstream, and there are more new business forms and new scenarios in flower viewing consumption. Let's take a look.

This year's Qingming Festival holiday coincides with the weekend. As the temperature in many places across the country rises, the bright spring day has driven people's enthusiasm for viewing flowers and outings. According to the reporter's comprehensive travel data on the platform, the number of orders for booking surrounding tours during the Qingming Festival increased by 136% month-on-month, and spring tours such as flower viewing and mountaineering were popular. Flower viewing and tours became the choice of most people, and bookings increased by 55% month-on-month. Hangzhou, Nanjing, Jinan, Guangzhou, Beijing, Suzhou, Tianjin, Shanghai, Wuhan and Yangzhou have become popular destinations.

In the interview, the reporter found that this year's Qingming Festival holiday gave birth to many new ways of "appreciating flowers". Go to Sakura Island in Gucun Park, Shanghai to have a "night viewing" appointment. Here we launch the first immersive night cherry light and shadow show in Shanghai, cleverly combining light and shadow technology, national style performances and natural landscapes to create a "dual and night scene" cherry blossom adventure. Go to Jiangxi, Sichuan and other places to experience the visual shock of "appreciating flowers in the air". Visitors can take a fixed-wing aircraft or helicopter to open the "God's Perspective" to overlook the golden rapeseed flowers in the 100-meter cloud.

At this moment, it is the peak period when peonies bloom early in Luoyang, Henan Province. In Luoyang, we are going to an immersive cultural and tourism feast of "Hanfu + music + peony".

In addition, "taking the train to enjoy the flowers" has become a new trend this year's Qingming Festival. During the Qingming Festival, the Nanchang Bureau added a "flower appreciation special line" between popular tourist cities such as Xiamen to the north of Wuyi Mountain, Nanchang to Wuyuan, and took the train to enjoy the colorful rapeseed flowers, attracting tourists; Xinjiang opened a "apricot blossom special train" from Urumqi to Turpan, and the apricot flowers in the ten thousand acres of apricot orchards were blooming, attracting many tourists.

Play with the "Wildering Map" Countryside sightseeing transforms into in-depth experience

This Qingming Festival holiday, the vitality of spring is giving birth to a different consumption boom. Many urban people yearn for the freshness of spring in the mountains and fields, and stage a limited spring plot of bent down to dig wild vegetables. Tourists experience farming culture while digging wild vegetables, making green buns, picking and stir-frying tea, and promote the transformation of rural tourism from a tourist economy to an in-depth experience.

During the Qingming Festival holiday, in Lianhua County, Pingxiang, Jiangxi Province, thousands of acres of pear blossoms and peach blossoms are in full bloom. Visitors can not only enjoy the flowers and scenery, but also experience wild vegetables digging, making delicious foods such as green buns and amy fruits, and immersively experience the wildness of nature.

The locally launched on-site wild vegetable digging experience project, customized wild vegetable theme products, and the reservation order has been "exploded".

In the sea of ​​tea mountains and clouds at an altitude of 800 meters in the Dabie Mountains in Anhui, spring tea is spitting new green. Tourists follow the villagers to pick new tea, learn how to pick tea, stir-fry tea and other farming experiences. The colorful agricultural, cultural and tourism integration projects are very popular among tourists.

In Hehua Town, a suburb of Tengchong City, Yunnan Province, during this holiday, many tourists followed the villagers to pick a red wild fruit. Haining, Zhejiang has launched a series of experiential activities for agricultural customs, which are loved by surrounding primary and secondary school students. The camp schedule before the end of May has been sold out.

With consumption upgrading and personalized demand, as well as the rich and diverse consumption supply in rural areas in various places, rural areas are transforming from sightseeing to in-depth experience. Platform data shows that since March, the search volume of keyword "farm + seasonal picking" has increased by 50% month-on-month.

"Slow-tempo" travel has become a new trend

This Qingming Festival, with the more diversified demand for mass tourism, the tourism market ushered in an "anti-special force" consumption trend. "Slow-tempo" characterized by slow-tempo replaces high-intensity check-in, becoming a new choice for tourists to release pressure.

On Wuzhizhou Island, Sanya, Hainan, during the Qingming Festival holiday, the scenic spot innovatively launched a "slow vacation" experience activity. Visitors are in the shadow of coconut forest or wooden terrace near the sea, feeling the harmonious resonance between body and mind, the sound of waves and wind.

During the Qingming Festival holiday, the Wuzhizhou Island Scenic Area in Sanya is expected to receive about 10,000 tourists, an increase of 15% over the same period last year.

This Qingming Festival holiday, go to Dali Erhai B&B to make tie-dyes and experience the immersive leisure scene of "staying down is traveling"; go to the "cycling station" along Zhuhai Lover Road to feel the relaxation of "purposeless wandering". Tongcheng Travel data shows that the popularity of hot spring hotel bookings during the Qingming Festival in 2025 increased by 23% year-on-year, with destinations such as Chengdu, Sanya, Dali, Zhuhai, and Xiamen ranked among the top.