CCTV News: On the eve of the Qingming Festival, the second season of Gansu's "People's Movie Watching and Promoting Consumption" event - Summer Light and Shadow People's Movie Consumption Season was launched. The event has released more than 200,000 people's Movie Watching Coupons to the film market through government-led and enterprise-supported forms.
This Gansu Province Summer Screen Light and Shadow Consumption Season will last from April 1 to June 30, covering popular schedules such as "Qingming Festival" and "May Day". Through government consumption coupons, UnionPay consumption coupons and platform consumption coupons, multiple subsidies will reduce the cost of viewers' viewing. The audience interviewed said that in the past, they used to buy tickets for regular prices, but now after this event, you can get a coupon twice a week. After using it, the 35 yuan movie ticket will be reduced to 25 yuan, which is particularly cost-effective and will watch it frequently in the future.
Compared with the movie watching activities in the first season, the summer curtain light and shadow benefiting the people in the second season has a higher subsidy intensity, with a total of more than 200,000 consumption coupons of various types, and a total of more than 1.4 million yuan in subsidies. With more than a dozen films released in the Qingming Festival, theaters generally believe that diversified supply will further activate the market. The person in charge of a cinema said that the issuance of consumption coupons has greatly attracted the audience's desire to buy tickets and also increased the box office of the cinema. During the Qingming Festival, the number of movie viewers is expected to increase by about 15%.
Not only can there be different amounts of consumption coupons to receive multiple times, multiple platforms have also launched consumption promotion measures such as immediate reduction in ticket purchases, free ones, red envelopes from the sky, and lottery activities, further expand and promote the upgrading of movie consumption and release market potential.
