CCTV News (News Network): Shaanxi and Shanxi conscientiously implement the spirit of General Secretary Xi Jinping’s important speech at the National Two Sessions, continuously optimize the supply of cultural products and services, innovate and enrich consumption scenarios, fully release the consumption potential of culture, tourism and other consumption, and inject new vitality into economic development.

Shaanxi innovates consumption scenarios to activate new momentum for cultural and tourism consumption

Walking into the ancient city of Xi'an, tourists can immerse themselves in the "Twelve Hours of Chang'an" theme block, or climb up to the ancient city wall, and deeply feel its simplicity and heaviness through the newly launched interactive experience project. At the Qin Shihuang Mausoleum Museum, people put on VR glasses, and the underground legion will be vividly reproduced in front of their eyes. From January to February this year, Xi'an received nearly 60 million tourists, with a total consumption exceeding 70 billion yuan, and the cultural and tourism industry started well.

Implement consumption boosting actions. This year, Shaanxi has made boosting cultural and tourism consumption a priority and established a working group composed of 17 provincial departments. Focusing on cultural tourism, special food, sports events, health and leisure, etc., it plans to arrange more than 600 provincial key projects throughout the year, with a total investment of 2.8 trillion yuan, accelerate the creation of multi-industry integrated service consumption scenarios, comprehensively improve the service quality of "food, accommodation, transportation, tourism, shopping and entertainment", and further stimulate the vitality of the consumer market.

Expand diversified consumption scenarios Shanxi empowers economic and social development with culture

In the Thousand-year-old Ancient Temple in Datong, Shanxi, ancient architecture study tours continue to be popular; in the historical and cultural blocks, intangible cultural heritage inheritors guide seal carving, lacquerware, mural copying, etc. on the spot, so that traditional skills can be revitalized. Since the beginning of this year, Datong has attracted more than 4 million people to come here by expanding new scenarios and new business formats such as cultural and creative products, intangible cultural heritage food. The 66 key scenic spots in Shanxi Province have received a total of more than 17 million tourists, an increase of 20.43% year-on-year.

Based on one's own resource endowment. This year, Shanxi has opened up new scenarios such as immersive performances, technological interactive experiences, and creative markets for traditional courtyard tours and ancient city tours, and has made efforts in expanding the supply of cultural and tourism consumption and optimizing the cultural and tourism consumption environment, further improving service facilities, improving reception capacity, and accelerating the release of consumption potential such as culture and tourism.