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When the "hard core" industry "joined hands" with romantic culture and tourism, cross-border integration stimulated new vitality for spring consumption
2025-05-10 source:CCTV.com

CCTV News: The spring is just right, and many places have started outings and flowers viewing trips. Through the integration of culture and tourism, Jiangsu, Zhejiang and other places have transformed rural and old industrial sites into new consumption scenarios and stimulated new vitality in the spring economy.

On March 30, in Suzhou, Jiangsu, a unique village cafe market attracted many coffee lovers and also gave citizens and tourists who came to the spring outing a feast. It is the Jiangnan Spring Tea Season, and the local specialty Biluochun and coffee are cleverly integrated to become a hot product on site. The aroma of tea and coffee are intertwined, and the aftertaste is endless.

The Qingming Festival is approaching. In Hangzhou, Zhejiang, the former Hangzhou Steel Industrial Site of the Grand Canal has been officially opened to the public after renovation. The former "Ten Li Steel City" has transformed into the current Hangzhou Steel Ruins Park. The industrial style of "steel + cultural tourism" attracts many tourists to visit and check in. According to the person in charge of the Hangzhou Steel Heritage Park construction project, the ruins park not only retains historical signs but also ensures safety and durability, cleverly connects the originally scattered industrial relics to form a unique landscape chain.

According to reports, while protecting the core relics such as blast furnaces, coke ovens, and 100-meter chimneys in the park, it also implants emerging business forms such as short dramas and short videos, live e-commerce, and creative design to create new consumption scenarios that carry historical memory and empower urban development.

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