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Traditional skills "show" the vivid charm and stimulate the diversified potential of cultural consumption
2025-05-09 source:CCTV.com

CCTV News: 2025 China International Fashion Week closed in Beijing on the evening of March 28. Chinese traditional elements and various intangible cultural heritage skills became the biggest highlights of this season's fashion week.

After sorting, the reporter found that more than half of the brands and designers chose Miao embroidery, Su embroidery, ceramics, Song brocade and other elements. Through the clever combination of colors, materials and tailoring, ancient traditional skills are rejuvenated in the contemporary era, demonstrating the unique charm of national trend culture.

In addition, this season's fashion week has built a fashion trading platform integrating design transactions, product selection and ordering, trend release and brand investment, releasing the potential of cultural consumption.

Xie Fangming, full-time vice chairman of the China Fashion Designers Association, introduced that Fashion Week has established a bridge between designers and consumers. Through the study of Chinese aesthetics, Chinese intangible cultural heritage products, including consumer demand and consumption trends, more consumers can improve their aesthetics and promote fashion consumption by improving aesthetics.

As the only national fashion week in my country, China International Fashion Week has witnessed the development process of my country's clothing industry, built a bridge for communication between designers and markets, and promoted the high-quality development of China's textile and garment industry.

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