After "Village BA" and "Village Super League", another "village font" breaks the circle - Guizhou "Village T" stuns China International Fashion Week. When tourism becomes an important focus for many places to promote high-quality development, what is the password to create characteristics and attract tourists? Where are more cultural and tourism products that "people don't have it"? "News 1+1" connects with Dai Bin, director of the China Tourism Research Institute, to bring analysis and interpretation.

How come Guizhou’s “village font size” is popular one after another?

Di Bin, Director of China Tourism Research Institute: I think the local area has done the big article "regional characteristics" correctly, and secondly, it has done a good job in "national characteristics" and "ethnic characteristics", so that national culture can continue to have modern expressions and convey a healthy and fashionable lifestyle. We often say that travel is to pursue a life of "poetry" and "distant". If there is poetry locally, there will be visitors from afar. So we see that only the local residents' lives are happy and beautiful, foreign tourists are willing to come. Therefore, this article of integration of culture and tourism has been fully demonstrated in Guizhou's "Village" series.

How can the popularity of "village font" be continued for a long time?

Di Bin, Director of China Tourism Research Institute: I often say that tourism is moving from "blooming flowers" to "still water and deep flow". When "poetry" and "distance" become an important part of everyone's better life.

We must first try every means to expand the local consumption base. We see that before it became popular, Dong ethnic songs, including some local sports events, had a deep mass base. I believe that no matter the number of tourists or fewer tourists, local villagers will actively participate in these events and participate in these cultural activities.

Secondly, cultural and tourism products must be continuously iterated. Whether it is "village BA", "village super", or "village horse", "village T", etc., it is more important to introduce more beautiful lives to the local area and continuously improve the quality of local life.

Thirdly, we must continue to improve the cultivation and improvement of tourism destinations, including tourism infrastructure, transportation infrastructure, public services and tourism business environment, including the development of some cultural and creative products and homestays. These are all issues that need to be solved in the next step.

How to avoid homogeneous competition in developing cultural tourism?

Dai Bin, Director of China Tourism Research Institute:

First, we must have systematic thinking. The development of cultural and tourism in a place cannot be developed with just a few slogans or a few short videos. The development of a good local tourist destination must first be the participation of local residents. Some ancient villages and towns today can only be regarded as "museums" of architecture, and there is no local life. How can people outside blame people who come here to see historical relics and cultural heritage? So I often say that good rural tourism should allow tourists to see cultural heritage and even more so that they can see the endless future. For example, in places like Xitang and Nanxun, thousands of local residents live in the local area. If tourists come or not, residents will produce and live as usual and enjoy their peaceful years, so they must not forget the lives of local residents.

Secondly, we must use modern new quality productivity and modern culture and art to empower local life and improve our quality of life.

Third, we must also introduce modern business models. Only in this way can the government take advantage of the situation and promote higher quality and faster development of the cultural and tourism industry. After all, when tourists arrive at the local area, they not only contact government departments, but also deal with tour guides, travel agencies, taxi drivers, B&B reception staff, etc. Only by allowing the development of cultural and tourism and social development to form a consensus can we provide strong spiritual motivation for the sustainable development of the local tourism industry.

How to develop cultural tourism, how to play the "special card" of "no one has nothing to do"?

Dai Bin, Director of China Tourism Research Institute:

First of all, we must systematically evaluate the demand of the tourism market. When developing tourism in ancient villages, ancient towns, and rural tourism, we often mention what kind of good resources there are in the local area and how many historical celebrities have lived here. But have we ever thought about it? Why are there no customer sources so many good resources? Ancient villages and towns with better cultural and tourism integration are often close to the source market, with more convenient infrastructure and complete public services, as well as hospitality local residents. Therefore, we must do these prerequisites well, otherwise it is very easy for tourists to have the difference between "buyer show" and "seller show" after they arrive in the local area.

Secondly, I hope that local residents must participate when developing tourism. If the local people think this matter has nothing to do with me, then no matter how good the development is, they may not be willing to support it. I often say that the best tourism resource is people’s smile, and the best and most beautiful scenery is always people. Our tourism can only achieve sustainable development when a connection is made between tourists and local residents.

Finally, we must introduce new quality productivity and introduce some new driving force for the humanistic economy, which is also a very important aspect of the sustainable development of rural tourism.