CCTV News: On March 25, the Ministry of Agriculture and Rural Affairs released spring boutique routes and boutique attractions for leisure tourism in beautiful rural areas. Let’s take a look at the highlights of this guide to outing and enjoying flowers.
The boutique routes launched by the Ministry of Agriculture and Rural Affairs include 60 spring boutique routes including colorful pastoral outings in Banan District, Chongqing, Shaxi Ancient Town B&B Leisure and Vacation Tour in Jianchuan County, Yunnan Province, Xunwu County, Jiangxi Province, "Five Fu Xiangshan" spring ecological tour, Panzhou City, Guizhou Province, etc., and 189 boutique attractions such as Fure Flower Sea in Jurong City, Jiangsu.
Yineng, a member of the Urban Agriculture and Leisure Agriculture Branch of the Chinese Agricultural Society, said: "Many scenic spots rely on the unique local natural resources to play multiple functions. The other is to dig deep into cultural connotations and innovate diverse business formats. The routes and attractions focus on exploring and displaying local traditional culture and folk customs."
In Jixi County, Anhui Province, the "Huifeng Ancient Romance Spring Viewing Flowers" route covers Huihang Ancient Road, Qiannian Renli, Longchuan Scenic Area, etc., integrating historical culture, natural scenery and leisure tourism, attracting many hiking enthusiasts.
In recent years, the Ministry of Agriculture and Rural Affairs has vigorously implemented the leisure agriculture quality project. In 2024, the cross-border integration of agriculture, culture and tourism has become more diversified. The annual leisure agriculture operating income has reached nearly 900 billion yuan, becoming one of the most active areas for innovation in the tourism industry scenarios and integration of business formats.
