CCTV News: According to the website of the Ministry of Agriculture and Rural Affairs, on March 25, the Rural Industry Department of the Ministry of Agriculture and Rural Affairs held the 2025 Beautiful Rural Leisure Tourism Tour (Spring) promotion event in Jixi, Anhui Province, and released 60 spring boutique routes including "Strive on the Sea of Flowers" spring leisure tour in Wanmi District, Wuhu City, Anhui Province, colorful pastoral outings and flower viewing tours in Banan District, Chongqing, as well as 189 boutique attractions such as Jiapeng Township rapeseed flower terraces and Fure flower sea.
In recent years, the Ministry of Agriculture and Rural Affairs has adapted to the diversified consumption needs of urban and rural residents, vigorously implemented the leisure agriculture quality project, focused on the in-depth exploration of the various functions of agriculture and the diversified rural values, continuously enriched business formats and types, improved service levels, and promoted the high-quality development of leisure agriculture. In 2024, the rural leisure and tourism industry will develop better, the cross-border integration of agriculture, culture and tourism will become more diversified, and the role of connecting agriculture and leading agriculture will be more prominent. The annual operating income of leisure agriculture will reach nearly 900 billion yuan, becoming one of the most active areas for innovation in tourism scenarios and integration of business formats.
This event aims to showcase the beautiful scenery of the countryside, inherit farming culture, promote the deep integration of agriculture, culture and tourism, and stimulate new vitality for rural leisure consumption. On the basis of focusing on the theme of "Viewing flowers in spring and enjoying the slow life of the pastoral countryside", the event launched a boutique route of "Traveling with the countryside" and through various forms such as traditional opera exhibitions and intangible cultural heritage folk customs, it provides tourists with a wonderful guide to encountering romantic spring days and savoring pastoral farming fun.
