CCTV News: On March 17, the 2025 "Chinese Food Festival" event co-organized by the Ministry of Commerce and six other departments and the Hubei Provincial People's Government was officially launched in Wuhan, Hubei. At the same time, the Chinese food market was held to showcase the charm of Chinese food culture and stimulate new vitality for service consumption.

This event is themed "Enjoy Chinese Food and Create a Better Life" and will hold more than 120 special catering consumption promotion activities throughout the year. The event also set up the "Chinese Food Culture Season", which will launch 22 special activities, insisting on combining "invite in" and "going out", and supporting relevant industry associations and places with conditions to hold exchanges and promotion activities such as Chinese food appraisal, skills display, brand promotion, investment negotiation, etc. at home and abroad, deepen international cooperation in the catering industry, drive catering companies to "go out", and spread Chinese traditional food culture.

Yang Liu, president of the China Culinary Association, said: "A series of activities are carried out around the country's proposed consumption promotion, so that more people can understand China's intangible cultural heritage snacks, Chinese time-honored snacks, including some innovative local dishes and some innovative raw materials, all of which are presented in the food festival."

The signing ceremony for the production and sales docking project was held at the launching ceremony, and 5 cooperation projects signed a total of 10.5 billion yuan.

Hubei: The integration of "food +" multiple formats to stimulate new vitality for consumption

During the "Chinese Food Festival" event, many places in Hubei Province will jointly launch a variety of catering consumption promotion activities to stimulate new vitality for consumption through the "food + culture and tourism" integration model.

Wuhan hot dry noodles, Qianjiang crayfish, Honghu lotus root... 68 companies in 17 cities and prefectures in Hubei appeared at the Jingchu Food Market with local specialty dishes and flavored snacks. These authentic Hubei foods have allowed tourists to embark on a Jingchu-style taste bud journey.

In Anlu, Hubei, the local area held the 2025 Taibai Banquet Food Festival and the "Top Ten Famous Dishes" and "Top Ten Famous Chefs" and the local area with Li Bai culture as a link. 30 famous chefs competed on the same stage, showing off their unique skills and showing their ingenuity and exquisite cooking skills.

The on-site judge and Chinese cooking master Lu Yongliang said: "Thirty dishes all show local characteristics, and they give Li Bai's culture to the dishes. The masters combined local ingredients, local cooking skills with Li Bai's poems in the competition. It is the most distinctive competition or competition in Anlu. The dishes are particularly classic and poetic."

During the "Chinese Food Festival" event, Hubei Province will jointly carry out more than 600 special activities for benefiting the people and promoting consumption, including "Food with Movies", to promote the deep integration of "catering + multiple formats" to better meet the needs of consumers.

Long Xiaohong, Director of the Hubei Provincial Department of Commerce, said: "We will make good use of this national platform and organize a series of brand consumption promotion activities, with themes every month and highlights every week, comprehensively expand new consumption hotspots such as digital consumption, green consumption, and healthy consumption, and add a sense of happiness to the people."