CCTV News: "Nezha 2" achieved a record box office results, and dozens of production companies in Chengdu participated in the production of the film. In fact, there are many animations and games that are ranked among the top in the rankings, including Chengdu companies. What is the password behind the frequent release of popular cultural and creative products? What new changes have occurred in the industry recently? Let’s see the reporter’s research.

In Chengdu Hi-Tech Zone, the reporter saw that the just-opened behind-the-scenes creation exhibition attracted many movie fans to visit. The manuscripts of important characters and the creations behind the many famous scenes all attracted the audience to stop and take photos, and citizens dressed up as movie characters to check in.

The popularity of "Nezha 2" has brought not only movie fans and fans, but also new development opportunities to more companies. Xingyue Chenshi, who has popular IPs such as "Cha Sky", originally mainly created a series of short cartoons, but since the Spring Festival to the present, he has been busy preparing for this year's new project - animated movies.

The popularity of "Nezha 2" once again proves the vitality of traditional culture, so the new work of this animation company also plans to focus more on exploring the essence of traditional culture, from the conception of the scene to the design of the character, the elements of the Chinese style are contained in it.

The "book corner" in the work area of ​​this animation company is full of information that designers need to refer to in their daily work. The reporter found that among these reference materials, the proportion of reference books, picture albums and derivatives mainly based on Chinese traditional culture has far exceeded that of various foreign IP albums, especially the most attention to Chinese traditional clothing and accessories.

Behind the hottest cultural and creative products: the dual-wheel drive of talent and capital

Behind the popularity of cultural and creative products requires the hard work of enterprises, and more importantly, the right soil for them to grow and grow. In Chengdu, what force is supporting these cultural and creative enterprises to grow vigorously? Let’s continue to look at the reporter’s research.

The reporter found during a survey by Xingyue Chenshi that most of the company's creators have one thing in common.

This is not an isolated case. In fact, "graduating from a Sichuan university" is a common feature of many practitioners. During the investigation, the reporter learned that the rapid development of cultural and creative companies in Chengdu is closely related to the rich educational resources and talent supply here. Many art colleges and universities will design training programs based on cutting-edge technologies in the industry and the latest needs, so that students can keep up with the development trends of the industry from the beginning of their admission, master knowledge of humanities, art, technology, etc., lay a solid foundation for graduation and entering the industry. The joint training between schools and enterprises has accelerated the growth rate of students.

Of course, the password for creating hot products is not just talents. In this animation company with science fiction as the theme, the person in charge is budgeting for the company's new projects this year. The reporter found a research and development cost table: the production cost of 240 minutes of plot is more than 30 million yuan, which is equivalent to "burning out" more than 130,000 yuan per minute.

How to crack the "funding anxiety" of enterprises? Chengdu has set up its first cultural and creative branch in the southwest region and issued the first loan product "Cultural and Creative Connect" in the southwest designed specifically for cultural and creative enterprises. At Chengdu Bank Hi-Tech Branch, the reporter saw the earliest "Cultural Creative Connect" loan in 2019. So far, the company has successively made 15 loans. Staff told reporters that Chengdu Bank has continuously tracked more than 300 cultural and creative enterprises from 2019 to date.

Strengthen IP protection and conversion to escort the hot-selling "Changhong"

In the survey, many companies told reporters that the IP they own is the most precious wealth, and only by protecting and utilizing IP can the company develop more steadily. In 2024, the total number of copyright registrations nationwide increased by nearly 20% year-on-year, but the proportion of which can be circulated, traded, converted and monetized is not high. Is there any better solution?

A reporter from Chengdu Intellectual Property Trading Center saw that the national IP information and transaction situation were beating in real time on the big screen. The business manager told reporters that for many years, cultural and creative companies have faced the problems of long-term search for potential customers, slow efficiency and high costs, which also restricts their development speed. Now, through accurate matching of big data, enterprise IP can be converted into economic benefits more efficiently.

The exploration continues. Multiple parties jointly established the latest IP industry-university-research cooperation platform in Tianfu International Animation City, and plans to continue to deepen the new path of IP protection and mining starting this year.