CCTV News: The government work report proposes to promote the extension of rural characteristic industries to increase efficiency, connect farmers to lead farmers, and broaden the channels for farmers to increase their income. How to promote the extension of rural characteristic industries to improve efficiency according to local conditions?
National CPPCC member Liu Yonghao said that the rural revitalization performance chain makes our industrial chain longer and makes all farmers profit. Not only enterprises make profits, but farmers also make profits. Liangshan, Sichuan is suitable for planting peppercorns. The government supports poverty alleviation and planted 2 million mu of peppercorn trees. The pepper tree has been planted, who will it be sold to? How to sell? They specially formed a company to pile up fresh chili and fresh peppers from Sichuan to sell them all over the country, allowing the industrial chain to extend. This should be done in rural areas. Now many agricultural products are in sufficient quantity and the prices are relatively low. By adjusting new products, new flavors and new methods, the industrial chain will be extended longer, benefiting everyone, and the people like it very much. He thinks this is also a new change. Let "local specialties" become the "golden key" of rural revitalization
The government work report proposes to do a good job in "local specialties" to expand farmers' income and help rural revitalization. How to make "local specialties" play a greater role?
CCTV Financial Commentary Liu Ge said that many places have actually made efforts to make "local specialties" the "golden key" to rural revitalization. Let "local specialties" become an important breakthrough to broaden the channels for farmers to increase their income and promote rural revitalization. We must start from the following three aspects, one is branding. Even if ordinary agricultural products are of good quality, it is difficult to sell at a good price, and once branding is achieved, the economic benefits will be significantly improved. For example, hairy crabs from Yangcheng Lake, rice from Wuchang, red tassels sorghum from Maotai, and flour from Hetao, Inner Mongolia. Some of these "local specialties" are precipitated by history, and some are created through careful cultivation, such as cranberries in Heilongjiang. The second is industrialization to enable "local specialties" to form a cluster. The third is digitalization. With the deepening of the rural revitalization strategy, "local specialties" will have new "wings".
